We are looking for an experienced

Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a strong background in digital media strategy, campaign optimization, and stakeholder management, with experience in the

B2B SaaS industry.

Minimum Qualifications

- 5+ years of experience in Digital Media Strategy & Planning.

- Experience managing both performance marketing

(Lead Generation/eCommerce) and brand campaigns

.

- Solid understanding of the

Indian digital media landscape

, platforms, and consumer behavior within the

B2B SaaS industry.

- Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.

- Proven experience developing integrated media strategies across

Search, Social, Programmatic, Display, and Video channels.

- Strong analytical, stakeholder management, negotiation, and communication skills.

- Experience managing multiple campaigns and cross-functional stakeholders.

- Prior agency experience is highly preferred.





Key Responsibilities

- Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.

- Develop integrated digital media strategies aligned with business and marketing objectives.

- Recommend the optimal media mix and investment strategy across digital channels.

- Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.

- Translate media strategies into actionable plans with defined KPIs and measurement frameworks.

- Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.

- Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.

- Maintain campaign reporting frameworks and present actionable insights to business stakeholders.

- Deliver post-campaign analyses with recommendations for future optimization and investment decisions.

📌 Media Strategy & Planning Manager (Bangalore Metropolitan Area)
🏢 Applicantz
📍 Bangalore Metropolitan Area