Job Title: Marketing Senior Digital & Performance Marketing

Location: Bangalore, India

Company: Caledon Technologies India Pvt Ltd

About the Role

We are seeking a highly result-oriented and experienced Marketing Professional (5+ years) to do marketing for global digital marketing initiatives for our car rental operations and corporate. The role is based out of our Bangalore office and requires hands-on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role requires strong expertise in performance marketing, reporting, brand management, and online reputation handling.

Key Responsibilities

- Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns globally
- Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms
- Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets
- Monitor ROI, CPL, CPA, ROAS and other performance metrics
- Handle keyword research, competitor analysis, and bid strategy optimization
- Coordinate with OTA platforms and partners to improve visibility and bookings
- Manage review platforms and brand reputation
- Work closely with corporate management to align marketing goals with revenue targets
- Prepare weekly and monthly performance reports with actionable insights
- Coordinate with creative teams for ad creatives, landing pages, and campaign assets
- Oversee SEO, remarketing, and email marketing campaigns
- Conduct keyword research, competitor analysis, and budget optimization




- Manage remarketing and audience targeting strategies

Reporting & Analytics
- Prepare detailed weekly and monthly performance reports
- Present insights, campaign analysis, and growth recommendations to corporate management
- Track booking performance and marketing contribution toward revenue targets
- Maintain dashboard reporting for management review

Online Reputation & Brand Management *Respond professionally and promptly to:
- Google Reviews
- Better Business Bureau (BBB) Reviews
- OTA platform reviews
- Social media comments and messages

*Manage brand image across all online platforms *Handle LinkedIn messages and corporate inquiries in a skilled manner

*Coordinate with operations team for issue resolution before public responses

Corporate Coordination

- Work closely with senior management on marketing strategy and expansion plans
- Coordinate with creative and development teams for landing pages and ad creatives
- Ensure brand consistency across all markets

Key Requirements
- Minimum 5+ years of experience in Digital Marketing
- Mandatory experience working in a Marketing Agency
- Proven experience managing global performance marketing campaigns
- Strong analytical and reporting skills
- Experience in handling online reviews and brand reputation management
- Excellent written and verbal communication skills
- Highly result-oriented with strong ownership mindset
- Experience in travel, mobility, or car rental industry preferred

Preferred Qualifications
- Google Ads & Analytics Certifications
- Experience managing large global ad budgets
- Familiarity with CRM and automation tools

📌 Marketing Senior Digital & Performance Marketing (Bengaluru)
🏢 Caledon Technologies India
📍 Bengaluru