JSW Sports is looking for a Marketing Manager- Sports, Talent & IPs to join their team in Mumai.

About the Role

We are looking for a Marketing Manager – Sports, Talent & IPs to lead the end-to-end marketing and brand-building agenda across a portfolio of athletes, sports IPs and new projects.

This is a high-ownership role for someone who understands the intersection of sports, culture, content and marketing, and can turn opportunities into compelling brands, campaigns and audience experiences.

The role will involve working closely with athletes, commercial teams, creative and content teams, agencies, media platforms, partners and leadership to build differentiated marketing strategies and execute them at scale.

Key Responsibilities

1. Integrated Marketing & Brand Building

- Lead end-to-end marketing and brand-building across a portfolio of athletes, sports IPs and recent projects.
- Develop and execute 360° integrated marketing campaigns across digital, social, content, PR, TV/OTT, radio, OOH, influencer and on-ground channels.
- Own campaigns from strategy, consumer insight and ideation through execution, amplification and measurement.
- Develop differentiated brand narratives that drive awareness, relevance, audience growth and long-term brand equity.

2. Athlete & Talent Marketing

- Own marketing and brand-building initiatives for a portfolio of athletes and talent.
- Develop personal branding and social media strategies aligned to each athlete's personality, career and commercial objectives.
- Drive content development, media visibility, digital presence and brand partnerships for talent.
- Identify opportunities to build athlete relevance beyond their sporting performance and into broader culture and lifestyle.

3. Sports IP & New Project Development

- Develop marketing strategies and narratives for existing sports IPs and new projects.
- Identify opportunities to create, launch and scale new sports IPs and consumer-facing initiatives.
- Take new projects from opportunity identification and ideation to strategy, launch, execution and post-launch evaluation.
- Build audiences and communities around IPs through differentiated content, experiences and marketing initiatives.

4. Content & Digital

- Develop and manage content and digital strategies across relevant platforms.
- Identify emerging content formats, cultural trends, platforms and partnership opportunities.




- Build engaging sports storytelling that strengthens audience connection with athletes and IPs.
- Work closely with creative and content teams to develop platform-native content and campaigns.

5. Commercial & Brand Partnerships

- Partner closely with commercial and business development teams to create innovative brand integrations, sponsorship solutions and activation ideas.
- Translate athlete and IP properties into compelling marketing propositions for partners.
- Develop ideas that deliver value for both the brand partner and the sports property.
- Support pitches, proposals and partner presentations with strong consumer and marketing thinking.

6. Media & Ecosystem Partnerships

- Build and manage relationships with media houses, digital/social platforms, influencers, creators and relevant ecosystem partners.
- Identify opportunities to amplify athletes, IPs, campaigns and new projects through strategic partnerships.
- Stay closely connected to the evolving sports, entertainment, creator and digital ecosystem.

7. Agency & Partner Management

- Lead creative, media, PR, production and digital agencies across briefs and campaigns.
- Develop clear briefs, evaluate strategic and creative proposals, negotiate commercials and manage agency performance.
- Ensure quality, timelines and deliverables are maintained across all external partners and vendors.
- Build a high-performing ecosystem of agencies and partners.

8. Budget & Project Management

- Own annual marketing budgets and campaign spends across assigned properties.
- Ensure effective resource allocation, cost optimisation and delivery against approved budgets.
- Manage multiple projects simultaneously while maintaining high standards of execution.
- Ensure campaigns and initiatives are delivered on time and within budget.

9. Contracts, Compliance & Governance

- Oversee marketing-related contracts, deliverables and compliance across athletes, agencies, vendors, media partners and IPs.
- Work closely with internal legal, finance and business teams to ensure commercial and contractual requirements are met.




- Maintain strong process discipline across campaigns and partnerships.

10. Measurement & Optimisation

- Define and track campaign KPIs including reach, impressions, engagement, audience growth, media value, content performance and other relevant business metrics.
- Analyse campaign and project performance to identify learnings and optimisation opportunities.
- Translate data and consumer insights into recommendations for future campaigns and initiatives.

11. Cross-functional Leadership

- Work closely with athletes, commercial, creative, content, digital, PR and leadership teams.
- Align multiple stakeholders around campaign objectives, timelines, budgets and deliverables.
- Act as a central marketing owner across assigned athletes, IPs and projects.

What We're Looking For

- 5–8 years of experience in marketing, brand management, sports marketing, entertainment, media, talent management or a related field.
- Robust understanding of sports, athletes, entertainment, digital culture and consumer behaviour.
- Demonstrated experience in developing and executing integrated 360° marketing campaigns.
- Experience working with athletes, sports properties, talent, creators or entertainment IPs will be highly valued.
- Strong strategic thinking combined with the ability to independently drive execution.
- Excellent understanding of digital, social, content and influencer marketing.
- Strong creative instinct with the ability to develop differentiated campaign ideas and narratives.
- Experience managing agencies, budgets and multiple stakeholders.
- Robust commercial understanding and ability to develop ideas that can translate into sponsorship and brand partnership opportunities.
- Excellent communication, presentation, negotiation and project management skills.
- Ability to operate in a fast-paced environment with high ownership and ambiguity.

What Would Make You Stand Out

- Experience in building or marketing sports IPs from the ground up.
- Experience managing the personal brands of athletes or public figures.
- Strong understanding of Gen Z, creator culture and emerging digital platforms.
- Experience creating integrated campaigns that have delivered measurable audience or commercial impact.
- A strong network across sports, media, creators, agencies and brand ecosystems.
- Someone who naturally spots cultural trends and can translate them into sports-led marketing opportunities.

📌 Marketing Manager (Mumbai)
🏢 JSW Sports
📍 Mumbai