Marketing Lead

Location: South Ex-I, Delhi

Experience: 4–6 years

Employment: Full-time

Industry: Healthcare / HealthTech / Longevity / Diagnostics / Wellness

Reporting to: Founder / CEO

About PREDICT

PREDICT is building a new category in preventive and precision health—helping people understand what is happening beneath the surface through biomarkers, biological age, personalized assessments, and actionable health protocols.

We are building a brand that sits at the intersection of science, technology, medicine, and human performance.

We are looking for a Marketing Lead who can turn that vision into a category-defining brand and a scalable growth engine.

What you'll own

You will be responsible for the complete marketing function at PREDICT:

Brand → Content → Demand Generation → Acquisition → Conversion → Retention

You won't just manage campaigns.

You will help define how the world understands PREDICT.

- Brand Strategy

Build and execute PREDICT's overall marketing and brand strategy.

Develop clear positioning, messaging and differentiation.

Establish PREDICT as a premium, science-backed health brand.

Develop campaigns around Biological Age, Biomarkers, Muscle Age, Preventive Health, Longevity and Health Optimization.

Maintain consistency across website, social media, advertising, campaigns, clinic and product experience.

Identify opportunities to create new health categories rather than simply competing in existing ones.

- Growth & Acquisition

Own the entire acquisition funnel:

Awareness → Education → Assessment → Consultation → Conversion → Retention

Develop and manage acquisition strategies across Meta, Google, YouTube, SEO, email, WhatsApp and other relevant channels.

Build high-converting landing pages and campaign funnels.

Define and track CAC, CPL, conversion rate, ROAS, LTV and retention.

Run experiments to improve conversion at every stage.

Work closely with product and engineering teams on analytics and attribution.





- Content & Social

Build PREDICT into a trusted voice in preventive health.

Develop the content strategy across Instagram, YouTube, LinkedIn and other platforms.

Build content pillars around

Biological Age

Biomarkers

Muscle Health

Metabolic Health

Longevity

Preventive Health

Performance

Healthy Aging

Develop founder-led content and thought leadership.

Work with doctors, researchers, athletes, creators and health experts.

Turn complex scientific concepts into simple, compelling stories.

Build campaigns that people remember—not just content that gets views.

- Performance Marketing

Own paid acquisition strategy and budgets.

Manage Meta, Google and YouTube campaigns.

Develop creative testing frameworks.

Work with designers, video editors and copywriters to continuously improve creative performance.

Build retargeting and remarketing journeys.

Analyze campaign performance and allocate budgets based on ROI.

- SEO & Organic Growth

Develop PREDICT's organic growth strategy.

Build authority around biomarkers, biological age, longevity and preventive health.

Work with content/research teams to create high-quality educational content.

Build topic clusters and landing pages.

Monitor organic traffic, rankings and conversions.

Develop strategies for long-term organic acquisition rather than relying entirely on paid media.

- Partnerships & Influencer Marketing

Build a high-quality ecosystem around PREDICT.

Potential partners include

Doctors

Hospitals

Clinics

Fitness studios

Gyms

Athletes

Health creators

Corporate wellness programs

Universities





Research organizations

Longevity communities

You will identify, structure and execute partnerships that generate both brand credibility and revenue.

- Marketing Analytics

You should be extremely comfortable with numbers.

Own dashboards covering

CAC

CPL

CPA

ROAS

Conversion Rate

LTV

Retention

Funnel drop-offs

Organic traffic

Paid traffic

Revenue by channel

Campaign-level ROI

Marketing decisions should be driven by data consumer insight, not opinions.

What we're looking for

Must-have

4–6 years of experience in marketing/growth.

Strong experience building brands and acquisition funnels.

Experience managing paid acquisition.

Strong understanding of Meta and Google Ads.

Excellent understanding of digital marketing analytics.

Experience with landing pages, CRO and funnel optimization.

Robust content and storytelling ability.

Experience working with creative teams.

Strong communication and project-management skills.

Ability to operate independently in a fast-moving startup environment.

Strong advantage

Experience in

Healthcare

HealthTech

Diagnostics

Longevity

Fitness

Nutrition

D2C

Consumer technology

Premium/luxury brands

Preventive healthcare

KPIs The Marketing Lead will ultimately be measured on:

Brand

Brand awareness

Organic reach

Share of voice

Community growth

Growth

Qualified leads

CAC

CPL

Conversion rate

Revenue generated

ROAS

LTV

Content

Engagement

Organic traffic

Content-driven leads

Founder/brand authority

Business

Assessments booked

Consultations booked

Tests/protocols sold

Customer retention

Revenue contribution

Compensation

₹10–20 LPA performance incentives, depending on experience and demonstrated ability to build and scale a brand.

Build the marketing engine for the next generation of preventive healthcare.

Pay: ₹80,000.00 - ₹130,000.00 per month

Work Location: In person

📌 Marketing Lead (Delhi)
🏢 optm
📍 Delhi