About Beco /n /n BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time. /n /n About the Role /n /n Beco is looking for an experienced National Sales Manager – General Trade and Modern Trade to lead and scale our GT business across India.

The role will be responsible for driving revenue growth, expanding distribution, strengthening channel partnerships, and building a high-performing sales organization. /n /n Key Responsibilities /n /n /n
Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.

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Drive primary and secondary sales growth while delivering revenue and market share targets.

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Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.

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Lead, mentor,



and develop Regional Sales Managers and field sales teams to drive execution excellence.

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Monitor sales performance, forecasting, budgets, and key business metrics.

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Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.

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Identify growth prospects, optimize sales processes, and drive operational efficiency.

/n /n /n Qualifications & Experience /n /n /n
MBA preferred.

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15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Up-to-date Trade.

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Proven experience leading national or multi-region sales teams and managing large distributor networks.

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Solid track record of driving distribution expansion, revenue growth, and market execution.

/n /n /n Location : Dadar, Mumbai /n Reporting to Chief Business Officer /n /n Company Website - /n LinkedIn - /n

📌 National Sales Manager General Trade Mumbai
🏢 Beco
📍 Mumbai