24 Aug
|
UniAcco
|
Mumbai
WHO WE ARE
- UniAcco — Global cross-border student accommodation platform used by students from 150+ countries moving to 500+ destinations across the globe
- UniCreds — Education loan platform partnered with top global lenders, disbursing ₹2,000 Cr+ every year.
- UniScholars — End-to-end study-abroad counselling platform, counselling 3,000+ students every month.
WHAT YOU’LL OWN
- Full-funnel organic strategy across all three brands — technical foundation, content, conversion.
- Building new organic-first properties — identifying white space (a city guide hub, a loan comparison tool, a scholarship database, whatever the data points to) and building it into a standalone traffic and lead engine for the brand, not just adding pages to what exists.
- Revenue attribution — connecting organic traffic to leads and reporting organic’s actual contribution to the business, not just to rankings.
- Technical SEO at scale — architecture, indexation, Core Web Vitals, schema across thousands of property, city, and university pages.
- High-intent content strategy — what gets built, for which queries, and how it converts a Gen Z audience that skims, compares, and expects content to feel native rather than corporate.
- International SEO across markets with genuinely different search behaviour.
- AI-driven search — AI Overviews, LLM-based discovery,
and wherever student search goes next. We want someone thinking two steps ahead of Google, not reacting to it.
- Building and leading the SEO/content team as the channel scales.
- A seat at the growth table — you’ll work directly with leadership, not report three layers into them.
WHO THIS IS FOR
- You’ve grown organic as a business channel before, and you talk in revenue or lead numbers — not traffic graphs.
- You’ve worked on large, template-driven sites: marketplaces, listings platforms, travel, real estate, edtech.
- You’ve built something from zero — a new site, a recent content vertical, a new property — not just optimized what someone else started.
- You think in search intent and conversion, not just keyword volume.
- You understand how a Gen Z audience searches, reads, and decides — and you can translate that into content and structure, not just tone.
- You’re technically strong (Screaming Frog, Search Console, log-file analysis, schema) and commercially sharp — you can hold your own in a room about CAC and LTV, not just DA and backlinks.
- You’ve either led a team or are clearly ready to.
- 4 years or 12 — if you’ve built this before, the number on your resume doesn’t matter to us.
📌 Manager / Sr. Manager — SEO & Organic Growth (Mumbai)
🏢 UniAcco
📍 Mumbai