Responsibilities

- Own retention strategy and execution for 15-30 D2C brands across categories and growth stages

- Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows

- Plan, execute, QA, and optimise campaigns and automations

- Build advanced segmentation, personalization, and retention workflows using AI-assisted operations

- Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios

- Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights

- Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis

- Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops

Requirements

- 3-6 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments

- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt

- Strong understanding of lifecycle journeys,



segmentation, cohort analysis, and retention metrics

- Solid analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking

- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement

- AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows

- Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers

- Comfortable managing multiple merchant accounts in fast-paced environments with high ownership

Required Skills

- AI led content

- AI led Retention Marketing

- AI led CRM Marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Retention Marketing (Bengaluru)
🏢 Gokwik Commerce Solutions
📍 Bengaluru