Your Talent, our Vision - together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision - sustainable and with focus on the future.

Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.

Your Role

- Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule).
- Consolidate market, customer, and competitor insights into segment strategies, personas, and content needs; build awareness and drive customer engagement.
- Drive product concept definition and market validation (interviews, surveys, concept tests, pilots) to inform roadmap decisions.
- Define VCS product and consultation presence at key industry events, trade shows, and congresses; establish positioning that differentiates from competitors and resonates with targets.
- Develop digital content and engagement programs to nurture prospective customers through the buying journey; position ZEISS as the authority on consultation excellence in eye care.
- Own go-to-market plans for assigned products/solutions (objectives, audiences, key messages, timelines); coordinate cross-functional launch execution with PM, Marketing Ops, Sales, and regional/local marketing.
- Campaign, content, and claims governance: create clear briefs, translate features to customer-centric benefits, develop evidence-based value propositions,



manage substantiation and approvals (Regulatory / Legal / Compliance / Brand); ensure compliant use across materials.
- Performance management and stakeholder alignment: review campaign performance and derive optimizations; collect structured feedback from Sales and customers to inform roadmap and offerings; ensure brand, pricing, and compliance adherence; document plans and align calendars

Your Profile

- University degree in Marketing, Business, Communications or a relevant technical field with strong marketing orientation
- Advanced years in B2B marketing, product marketing or portfolio marketing; experience in tech-nology/MedTech/optometry is an advantage.
- Proven track record in product launches, go-to-market planning, and close collaboration with Product Management and Marketing Operations.
- Experience in concept and value proposition development, plus claims creation/approval processes with Regulatory/Legal/Clinical substantiation.
- Planning, coordination, and execution of complex, multi-stakeholder projects end-to-end and end-to-end ownership of the marketing value chain from idea to lifecycle optimization
- Ownership mindset: high sense of responsibility, self-motivation, and bias for action.
- Ability to translate technical features into explicit customer benefits and value propositions; strong cross-functional collaboration and stakeholder trust through structured communication and customer focus
- Fluent in English, second language valued

Your ZEISS Recruiting Team:

Hannah Beutler

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager Market Insights & Customer Success (Bengaluru)
🏢 Zeiss Pharmaceuticals
📍 Bengaluru