KEY RESPONSIBILITIES: /n • Drive product-led visibility through strategic PR seeding, media outreach, and curated media /n drops. /n • Plan and execute high-impact media engagements, walkthroughs, events, and brand /n interactions. /n • Build and maintain solid relationships with Tier 1, Tier 2, business, lifestyle, and regional /n media. /n • Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with /n strong adherence to TATs. /n • Track and analyse media coverage, share of voice, sentiment, and campaign performance. /n • Support crisis communication planning and real-time issue management. /n • Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations, /n and speaking opportunities. /n • Plan and execute LinkedIn marketing initiatives including corporate updates, thought /n leadership, and campaign visibility. /n • Develop key industry narratives, media angles, and communication frameworks. /n • Work closely with senior leadership for strategic messaging and external communication. /n • Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability, /n and the brand’s larger vision and mission. /n • Build compelling storytelling narratives that strengthen brand identity and emotional consumer /n connect. /n • Develop communication frameworks for campaigns, launches, cultural moments, and brand- /n led initiatives. /n • Ensure consistent articulation of brand values across media, content, leadership /n communication, and marketing channels.



/n • Work closely with internal stakeholders to bring forward stories around craftsmanship, /n communities, and brand purpose. /n • Develop and execute content marketing strategies aligned with brand and business goals. /n • Coordinate with internal teams and external agencies for content creation and amplification. /n • Maintain consistency in tone, messaging, and brand positioning across channels. /n /n Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate /n Communications /n /n Bachelor’s/Masters: Marketing Communication, Journalism or related field from a premier college /n /n Knowledge &

Skills: /n  Strong media relations with editors and senior journalists. /n  Excellent writing, editing, and storytelling abilities. /n  Strong understanding of content marketing, SEO, and GEO optimisation. /n  Experience in corporate communications and thought leadership positioning. /n  Ability to manage multiple campaigns and stakeholders simultaneously. /n  Strong presentation, coordination, and project management skills. /n  Data-driven mindset with experience in reporting and performance tracking. /n  Excellent networking and relationship-building skills across diverse industries. /n  Proficient in crisis management and strategic reputation recovery. /n  Deep understanding of the nuances between Lifestyle and Corporate PR, with the /n agility to manage both simultaneously. /n /n Interested candidates please share resume at [email protected] /n

📌 Manager - Corporate Communication & PR (Noida)
🏢 FABINDIA
📍 Noida