About the Role

This is not a traditional PPC Manager role. Were building toward a model where execution, the actual campaign setup, creative generation, reporting, and optimization, is handled substantially through AI systems and workflows rather than manual, hands-on labor. What we need is someone who can direct that AI-driven execution with strong strategic judgment, catch what the AI gets wrong, and continuously push the approach beyond what conventional PPC playbooks or off the shelf AI tools would produce on their own.

To be explicit about what we mean by innovation here: were not looking for someone who simply lets AI run existing campaigns faster. Were looking for someone who uses AI and data science as leverage to test ideas that traditional performance marketing wouldnt get to, new attribution logic, non obvious audience hypotheses, first principles approaches to lead quality, and treats the AI systems as a tool for that thinking, not a replacement for it.

Youll inherit active infrastructure, not a blank slate. This includes live campaigns, defined audience personas,



remarketing cohorts already built and running, and an AI driven experimentation program in progress. Your job is to build on that, direct AI systems to execute against it, and improve both the strategy and the workflows over time.

Key Responsibilities
- Strategy and Direction : Own the PPC and performance marketing strategy across Google Ads, Meta, and other platforms, and translate that strategy into AI workflows and prompts rather than manual execution.
- AI Orchestrated Execution : Set up, manage, and continuously refine AI systems and workflows (using tools like Claude, MCPs, and similar) to handle campaign setup, creative generation, audience building, and reporting.
- Quality Control and Judgment : Review AI-generated campaigns, creative, and recommendations critically. Know when to trust the output and when to override it, this is a core skill the role depends on.
- Innovation Beyond th

📌 AI Driven Performance Marketing-Manager (Mumbai)
🏢 Quantinsti Quantitative Learning
📍 Mumbai