Growth Marketing Manager – Retention & Lifecycle

Location - HSR Layout, Bangalore

Budget - 20 LPA

We are looking for a
Growth Marketing Manager - Retention & Lifecycle
to own user engagement, lifecycle marketing, and retention. You will use behavioural insights, experimentation, and multi-channel communication to improve how users engage with and return to HashFame.

This is a
growth and marketing-led role
, not a Product Management role.

Primary Responsibilities :
- Own Retention & Engagement Metrics:
Track and improve D1/D7/D30 retention, repeat usage, engagement, reactivation, conversion, and other key lifecycle metrics.
- Drive Lifecycle Marketing:
Build and optimize user journeys across WhatsApp, Push Notifications, Email, SMS, and in-app communication.
- Build User Segmentation:
Create cohorts based on user behaviour, intent, activity, and lifecycle stage to deliver relevant communication and experiences.
- Run Growth Experiments:
Design and execute A/B tests across messaging, timing, channels, cohorts, and campaigns to identify scalable retention levers.




- Turn Data into Action:
Analyze cohorts, funnels, and behavioural patterns to identify drop-offs and translate insights into transparent retention initiatives.
- Own Campaign Execution:
Define campaign objectives, build execution plans, launch initiatives, monitor performance, and continuously improve outcomes.
- Improve User Journeys:
Identify opportunities across activation, engagement, retention, and reactivation to reduce user drop-offs and increase repeat usage.
- Measure Business Impact:
Evaluate campaigns against engagement, retention, conversion, and business outcomes rather than communication metrics alone.

Secondary Responsibilities :
- Cross-functional Collaboration:
Work closely with Product, Analytics, Content, Design, and Business teams to execute retention initiatives and solve user journey gaps.
- Referral & Growth Loops:
Identify and test referral, reactivation, and other organic loops that c

📌 Growth Marketing Manager – Retention (Bengaluru)
🏢 HashFame
📍 Bengaluru