KEY RESPONSIBILITIES
Brand and Marketing Content
- Own the creation and management of written marketing assets across blogs, landing pages, website copy, newsletters, product messaging, and campaign copy
- Plan and write email marketing content across nurture sequences, outbound campaigns, and product announcements, with a focus on deliverability, engagement, and conversion
- Develop thought leadership content that builds BeFiSc's authority in the identity verification, fraud prevention, and compliance space
- Write PR content including press releases, media communication, and executive-facing narratives that represent BeFiSc's brand credibly across external platforms
- Maintain a consistent brand voice across all written touchpoints, from technical product content to executive communications, and ensure all assets are campaign-ready before launch
Sales Enablement and GTM Communication
- Create and maintain GTM and sales enablement assets including pitch decks, one-pagers, case studies, and product collateral
- Own communication for new product launches, feature updates,
and partnership announcements, ensuring messaging is explicit, consistent, and enterprise-appropriate
- Collaborate with the sales and product teams to understand customer pain points and objections, and translate these into content that supports conversion
Cross-Functional Content Execution
- Work closely with the design, motion, SEO, social media, and performance marketing teams to execute integrated campaigns with aligned messaging
- Write detailed creative briefs and content structures that enable the design and motion teams to execute with clarity and minimal revision cycles
- Manage multiple content workstreams simultaneously, proactively flagging gaps, dependencies, or inconsistencies across campaigns and channels
Product and Industry Understanding
- Develop a strong, independent understanding of BeFiSc's product suite, competitive positioning, and enterprise customer landscape
- Translate p
📌 Content Strategist (Delhi)
🏢 BeFiSc
📍 Delhi