Role Summary

HealthAsyst is a leading technology company based out of Bangalore India focusing on the US healthcare market with a product and services portfolio. The IT Services division works with leading ISVs, Medical Clearing Houses, Payment Solution Providers and Medical Device Manufacturers to overcome their challenges in product engineering, maintenance, quality assurance, mobile application development and integration. The product division of HealthAsyst partners with leading EHR, PMS and RIS vendors to provide cutting-edge SaaS patient engagement solutions to provider groups in the US market.

This is an entry level role in the marketing team where, after an initial training, the candidate will be exposed to different roles in marketing including, but not limited to, social media, email campaigns, webinars, lead generation, events, market and competitive research, market segmenting, targeting and positioning, crafting the product value proposition, employer branding, creation of marketing content such as videos and PowerPoint presentation etc

Lead Generation

- Conduct market, competitive, and prospect research to perform account-based marketing campaigns
- Segment cold outbound lists against defined ICP/target account criteria
- Create multi-touch email sequences designed to generate net-new leads, responses, and meetings
- Monitor email campaign responses and implement strategies to improve reply and conversion rates

Event Management

- Plan,



execute and organize company’s participation in online and offline events such as webinars, tradeshows, conferences
- Oversee logistics for offline and online events
- Build and execute pre-event outreach sequences to attendee lists to secure meetings for sales/leadership at the event

Social Media Strategy and Execution

- Develop a deep understanding of social media strategy to achieve various objectives such as awareness building, branding etc
- Set up an impactful social media plan and execute consistently
- Analyze channel performance and optimize posts by analyzing newest B2B trends

Tools

- Gain a good understanding of the tools used by the marketing team for CRM, Email Campaign, Webinar etc. and assist in day-to-day management

- - Excellent analytical skills with the ability to leverage market, competitor, and prospect research in campaigns
- Highly organized with the ability to balance competing priorities
- Intrinsic motivation, tenacity, and hungry to learn and grow
- Go-getter with a strong mindset towards action and follow-through
- Strong presentation and communication skills (verbal, written, and active listening)
- Fast learner, technology savvy, and ability to learn the business context quickly
- Detail-oriented, particularly when managing event logistics and email campaigns
- Team-oriented team player who works well cross-functionally with sales and product marketing
- Creative candidates who have a knack for storytelling and an eye for design

MBA from a premium institute and excellent academic results

📌 Management Trainee-Marketing (Bengaluru)
🏢 HealthAsyst®
📍 Bengaluru