Job Description

Key Responsibilities:

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End-to-end ownership of marketing communications calendar.
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Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
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Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
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Lead and guide the execution team for BAU Campaigns and Journey setups
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Coordinate with brand and tech teams to ensure flawless execution of campaigns.
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Track delivery reports and funnel metrics for each campaign and share insights.
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Key Requirements

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Understanding of CRM with a minimum of 4 years of relevant experience
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Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
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Experience in managing customer life cycle, retention, CRM activities for B2C.
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Must be data driven with robust problem solving and analytical skills
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Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
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Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
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High degree of ownership in taking things to completion
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📌 Senior Associate Crm Sahibzada Ajit Singh Nagar (India)
🏢 Americana Restaurants
📍 India