Responsibilities

- The path from signup to first visible win, measured in days rather than impressions.

- Progression from the ramp plan to the full plan, and every lever that moves it.

- The monthly value report. Every account should receive an honest account of what we did for them, including how many of the clients we brought were genuinely new rather than people who were coming anyway. Being straight about that distinction is a competitive advantage in this category, not a risk.

- Product communication. Changelogs, in-app messaging, and release notes written for a salon owner rather than for an engineer.

- The knowledge base and the help content that both our AI front desk and our own team rely on.

- Positioning and enablement on the way in. Battlecards against the booking platforms, pricing communication, and launch messaging for recent agents. This is a full product marketing seat, not only a retention one.

Your first 90 days

The order here matters more than usual, and we will hold you to it.

- Write the definition of a result, and get it instrumented

- Backtest the progression gate against real history

- Ship the first monthly value report to every account

- Rebuild the first 14 days after signup

What we are looking for





- 4 - 6 years in product marketing, lifecycle, or customer marketing at a SaaS company. Small business customers strongly preferred, because enterprise instincts genuinely do not transfer to a salon owner with three staff.

- You have owned a retention or activation number rather than contributed to one.

- You can write clearly for a non-technical reader, with no marketing language anywhere near it.

- You are comfortable inside data. You should be able to pull a cohort yourself and tell us what it says without waiting on anyone.

- You will tell us when a number is not real. In this seat that matters more than being right.

What this is not

Not a campaign calendar role. Not a role where product tells you what to write and you write it. If the product experience is the reason customers are not getting value, we expect you to say so plainly and to push on it until it changes. You will have the access to do that.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lifecycle & Product Marketing Manager (Bengaluru)
🏢 Zoca Cafe
📍 Bengaluru