Key Responsibilities 1. Multi-Brand Leasing Strategy

Develop and execute the leasing strategy for shopping mall projects.

Create an optimal tenant mix to ensure balanced category representation and maximize footfall. Identify suitable brands based on market demand, consumer demographics, and project positioning. Ensure a healthy mix of anchor stores, fashion, electronics, lifestyle, entertainment, food & beverage, wellness, and service brands. 2.

Brand Acquisition

Acquire and onboard brands across categories, including: Fashion &

- Apparel Footwear Jewellery Beauty &
- Cosmetics Electronics &
- Mobile Furniture &
- Home Dcor Sports &
- Fitness Books &
- Gifts Hypermarkets &
- Supermarkets Entertainment &
- Gaming Multiplex Operators Restaurants &
- Cafs Quick Service Restaurants (QSR) Fine Dining Food Court Operators Banks &
- Financial Services Healthcare &
- Diagnostics Children's Entertainment Education &
- Coaching Automobile Display Showrooms Experience Centres Premium Luxury Brands Develop strong relationships with expansion heads, leasing managers, franchise owners, and retail decision-makers. 3.

Corporate Business Development

Generate leasing opportunities through direct corporate outreach. Coordinate with retail consultants, IPC firms, franchise consultants, and channel partners. Maintain a database of national, regional, and international brands. Conduct brand presentations, project walkthroughs, and commercial discussions. 4.

Leasing Transactions

Lead commercial negotiations on rentals, CAM charges, fit-out periods, security deposits, revenue share, lock-in periods, and escalation clauses. Coordinate lease documentation with legal teams and developers. Ensure timely closure of leasing transactions. Facilitate smooth onboarding of tenants until possession and fit-out. 5.

Tenant Mix Planning





Develop and maintain a balanced tenant mix covering: Anchor Stores Mini Anchors Fashion Retail Lifestyle Premium Retail Entertainment Food Court Restaurants Caf Chains Family Entertainment Centres Kids Zone Wellness &
- Fitness Banking Services Experience Centres Seasonal Kiosks Pop-up Stores Recommend category-wise allocation based on catchment analysis, mall size, and customer profile. 6.

Market

Research &

• Retail Intelligence Conduct catchment and demographic analysis. Study consumer buying behaviour and spending patterns. Benchmark competing malls and high streets. Track retail expansion plans of leading brands. Prepare monthly leasing dashboards and market intelligence reports. 7.

Developer Coordination

Work closely with developers regarding inventory planning, pricing, leasing milestones, and project positioning. Recommend category-wise zoning and leasing priorities. Provide regular updates on leasing progress and market feedback. 8.

Revenue Generation

Achieve leasing revenue and occupancy targets. Drive faster absorption of retail inventory. Support acquisition of new mall leasing mandates. Maximize brokerage revenue through strategic leasing.
- MIS &
- Reporting Maintain CRM and leasing pipeline. Submit daily, weekly, and monthly reports. Track site visits, negotiations, closures, occupancy, and revenue. Monitor brand-wise leasing status.

Key Result

Areas (KRAs)



KRA KPI Target Mall Occupancy Retail Space Leased 9095% Before Launch Anchor Brand Closure Anchor Tenants Signed 100% of Planned Anchors Brand Acquisition National/Regional Brands Onboarded As per Leasing Plan Leasing Revenue Brokerage &
- Leasing Revenue Monthly Business Target Tenant Mix Category-wise Leasing Completion 100% as per Plan Deal Closure Conversion Ratio Minimum 30% Corporate Meetings Brand/Developer Meetings 20–25 per Month Site Visits Qualified Brand Visits Weekly Target Market Intelligence Retail Market Reports Monthly CRM &
- MIS Reporting Accuracy 100% Preferred Brand Exposure Candidates with experience working with or leasing to brands such as Reliance Retail, Aditya Birla Fashion, Tata Trent, Lifestyle, Shoppers Stop, Croma, Westside, Pantaloons, Max Fashion, Decathlon, Starbucks, McDonald's, KFC, Domino's, Pizza Hut, Haldiram's, PVR INOX, Timezone, Hamleys, and other national or international retail brands will be preferred.

Required Qualifications Bachelor's Degree in Business Administration, Marketing, Commerce, or related field. MBA in Marketing, Retail Management, or Real Estate preferred. 7–12 years of experience in: Shopping Mall Leasing Retail Leasing Commercial Real Estate IPC Firms Retail Expansion Mall Consulting Desired Skills Shopping Mall Leasing Retail Brand Acquisition Anchor Tenant Negotiation Tenant Mix Planning Catchment Analysis Retail Expansion Strategy Commercial Negotiation Business Development Corporate Sales CRM &

- MIS Reporting Lease Documentation Relationship Management Presentation &
- Communication Skills Reporting To Vice President – Commercial Leasing or Director – Commercial Business Compensation &

Perks Attractive Fixed Salary High Performance Incentives Annual Performance Bonus Travel &

- Communication Reimbursement Career Advancement Opportunities Exposure to Premium Commercial Projects

📌 Leasing Manager (Varanasi)
🏢 Boots2suits Consultancy
📍 Varanasi