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Manage end to end business at the Key accounts with regards to sales and retail marketing deployment.
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Drive Sellout for all Key account partners (GT ) . Ensure growth of Lenovo in terms of T3 reach,
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Ensure minimum threshold levels of extraction
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Lead the third party executives (who are dedicated to Motorola) for managing them and helping achieve the sales objectives via them
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Manage the Promoter Program from a productivity & hygiene the key accounts
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Ensure Instore & Outstore visibility as per the Organisation's Planogram
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Ensure hygiene of permanent and semi-permanent fixtures deployed by the Organisation
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Ensure upward movement of the Key Accounts : B to A , A to A+ as per targets specified by the organization
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Ensure Stock & adequate range availability at any given point of time
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Draw & execute a marketing calendar for his accounts
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Engage with the RD to ensure proper Team deployment , adherence to beat plans , timely stock deliveries, claim & issue settlement
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Maintain a minimum Retail Satisfaction Score ( external agency )
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Key Performance Indicators:
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Premium Mix and misc :- Achieve premium mix on high value phones
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Sellout – Achieve growth of sellout over previous year as per targets
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Coverage – Achieve growth of number of counters as per plan.
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Sell through – Achieve 100% target for sell thru for all RD partners
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Business stakeholders:
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Internal: Sales, Operation, Marketing teams
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External: Distributors, Business partners, End Customers
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Specifications and requirements:
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Education/ Qualification
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Must Have: Bachelor's degree in marketing, communications, business administration or a related discipline and/ or MBA
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Desired: Post graduate degree
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Work experience
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4+ years of marketing and sales experience
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Key functional/technical competencies:
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Ability to multi-task, resarch and analyze different broker, distribution and retail situations
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Solid presentation, sales, negotiation and influencing skills
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Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
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Understanding of the Handset industry.
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Key Behavioral competencies:
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Persuading and influencing
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Innovating and researching
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Adapting and responding to change
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Achieving personal work goals and objectives
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Leading and initiating action
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