About the Role

We’re looking for a Lead Growth Manager to own and optimize Lanstitut’s end-to-end LEAD growth funnel .

This role sits at the intersection of Marketing, Sales and Growth .

You will work closely with the Performance Marketing, Organic Growth, B2B and Sales teams to build a predictable, measurable and scalable Lead growth engine.

Responsibilities

- Own and continuously optimize Lanstitut’s end-to-end lead funnel , from lead generation and qualification to conversion and revenue.
- Strong analytical and quantitative skills with the ability to analyze large datasets, identify patterns, diagnose funnel bottlenecks and turn data into actionable growth decisions.
- Track and analyze key growth metrics including ROI, ROAS, CPL, CAC, lead quality, conversion rates, revenue per lead and revenue per admission .
- Monitor performance across Performance Marketing, Organic, B2B, Referral and other acquisition channels and identify opportunities to improve efficiency.
- Identify and fix funnel leakage at every stage from lead generation to sales follow-up, nurturing and final conversion.
- Ensure every sales team, region and product has sufficient and relevant leads based on sales capacity, targets and conversion potential.
- Work closely with the Organic, Performance Marketing and B2B teams to improve lead quality, acquisition efficiency and lead volume.
- Develop and improve lead nurturing, reactivation and follow-up processes to maximize the value of existing leads.
- Track the complete journey of leads and identify why leads are lost,



delayed, uncontacted or not converted .
- Build dashboards and reports to provide clear visibility into daily, weekly and monthly funnel performance .
- Work closely with Sales leadership to align lead generation, lead distribution .

What We’re Looking For
- 4.5+ years of experience in Growth, Performance Marketing, Revenue Growth, Marketing Analytics.
- Advanced analytical skills with robust proficiency in Excel/Google Sheets , Prior EdTech experience is mandatory.
- Strong understanding of lead generation, sales funnels, conversion optimization and revenue metrics .
- Hands-on understanding of Google Ads, Meta Ads, organic acquisition and other lead-generation channels .
- Strong analytical ability with experience working with ROAS, ROI, CPL, CAC, conversion rates and revenue data .
- Experience managing or optimizing large lead funnels and lead distribution systems .
- Strong understanding of how Marketing and Sales teams work together to drive revenue .
- Excellent problem-solving and data-driven decision-making skills.
- Ability to work cross-functionally with Marketing, Sales, Organic, B2B and Operations teams .
- Strong ownership mindset — you should be comfortable identifying a problem, finding the root cause and driving the solution.
- Experience with CRM, dashboards, analytics and reporting tools is highly preferred.

Location: Indiranagr, Bengaluru — On-site Experience: 4.5+ years

Industry: EdTech experience mandatory

CTC: ₹9–12 LPA

📌 Lead Growth Manager (Bengaluru)
🏢 Lanstitut
📍 Bengaluru