Company Description Craaftech Globl is a solutions provider specializing in exhibition, retail, and digital experience environments that help brands create impactful, memorable interactions with their audiences. The company delivers end-to-end services, including custom exhibition stall design and fabrication, retail store interiors, digital signage, LED video walls, and interactive customer engagement technologies.

By combining creative design, quality fabrication, and smart technology integration, Craaftech Globl enables businesses to work with a single trusted partner for branding, experiential marketing, and digital infrastructure. Its portfolio covers digital podiums, kiosks, buffet tags, hospitality displays, and IT and network infrastructure solutions, all aimed at transforming spaces and elevating brand experiences.

Role Description This is a full-time, on-site Lead Generation Executive role based in Kanpur.

The Lead Generation

Executive will identify and qualify new business leads through online research, outbound calls, emails, and qualified networking platforms. The role involves conducting targeted market research to understand client industries, decision-makers, and potential project requirements. The person in this role will maintain and update lead databases, schedule meetings or demos for the sales team,



and follow up on inquiries to move prospects through the sales pipeline. Day-to-day activities also include collaborating with sales and marketing teams to refine lead generation strategies, preparing basic reports on lead performance, and ensuring professional communication with prospects at all stages.

Qualifications

- Candidates should possess skills in generating and managing New Leads and Lead Generation activities.
- Candidates should possess strong Market Research skills to identify target segments and potential clients.
- Candidates should possess effective Communication skills for outreach, follow-ups, and coordination with internal teams.
- Candidates should possess Sales-related skills, including basic understanding of B2B sales processes and lead qualification.
- Strong proficiency in MS Office and CRM tools, with the ability to maintain accurate records of leads and activities.
- Ability to work on-site in Kanpur, manage time efficiently, and handle multiple prospects simultaneously.
- Prior experience in lead generation, inside sales, or business development, preferably in B2B or technology-enabled services, is an advantage.
- A diploma or bachelor’s degree in Business, Marketing, or a related field is preferred but not mandatory if relevant experience is demonstrated.

📌 Lead Generation Executive (Kanpur)
🏢 Craaftech Globl
📍 Kanpur