Position Name: Lead Generation & Campaign Executive

Company: Pinnacle Future Build Pvt. Ltd.

Location: Durgapur / Jaipur

Work Mode: Onsite

Employment Type: Full-time

Industry: BIM (Building Information Modeling)

About the Role

Pinnacle Future Build Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2 B campaigns, generate qualified leads, and contribute to business pipeline growth.

The ideal candidate will have strong experience in B2 B lead generation, campaign management, prospect research, database building, and multi-channel outreach . The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities.

Key Responsibilities Plan and execute B2 B lead-generation campaigns across target industries, geographies, and services. Research and identify target accounts, key decision-makers, and relevant prospects . Build, segment, and maintain accurate, high-quality prospect databases. Execute multi-channel campaigns across Email, Linked In, Digital Advertising, Webinars, Events, and Outbound Outreach . Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams. Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.

Monitor

Sales follow-up and lead progression across MQL → SQL → Prospect → Pipeline . Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI .



Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance. Maintain accurate campaign data, lead-source attribution, and strong CRM hygiene .

Required Skills &

Experience 5–7 years of experience in B2 B lead generation, demand generation, or campaign management. Strong understanding of the B2 B sales and marketing funnel . Hands-on experience with email, Linked In, digital, webinar, event, and outbound campaigns . Strong prospect research and database-building capabilities. Familiarity with Salesforce/SFDC or other CRM platforms . Strong analytical, reporting, and communication skills. Ability to collaborate effectively with Sales, Business Development, and Marketing teams .

Preferred Skills Experience with tools such as Linked In Sales Navigator, Zoom Info, Apollo, Lusha , or similar prospecting platforms. Exposure to Marketing Automation and Account-Based Marketing (ABM) campaigns. Experience targeting international B2 B markets . Exposure to the BIM, AEC, Engineering, Construction, or related B2 B services industry will be an advantage.

What Success Looks Like

Success in this role will be measured through:

Qualified leads and meetings generated MQL-to-SQL conversion SQL-to-Opportunity conversion Pipeline generated from campaigns Lead quality and Sales acceptance Campaign engagement and ROI Interested?

If you are passionate about B2 B lead generation, campaign execution, and driving measurable pipeline growth , we would love to hear from you.

Interested candidates apply at sunitas@

📌 Lead Generation & Campaign Executive (Durgapur)
🏢 Pinnacle
📍 Durgapur