Job Description

Business Development Specialist

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Job Responsibilities:

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Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
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Perform company / contact research as per ICP.
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Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
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Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a agile lead pipeline.
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Craft compliant messaging adhering to the CAN SPAM Act.
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Ensure CRM automations in HubSpot are functioning properly.
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Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
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Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
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Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)




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Skills:

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Robust time management abilities
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Robust market research and analytical skills
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Intellectual curiosity
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Confidence in rapidly learning and translating insights into compelling messaging
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Capacity to independently create detailed plans from overarching objectives
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Effective prioritization skills
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Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry
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Goals:

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Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
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5 to 8 years of experience in sales, lead generation, or B2B email marketing.
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English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
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Bachelor's degree in business, sales, or marketing(Pref)
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📌 Lead Generation Mumbai (India)
🏢 KnowledgeWorks Global
📍 India