Job Description

Roles & Responsibilities

n

n

n
Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
n
Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
n
Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
n
Collaborate with internal teams to ensure implementation of tracking mechanisms.
n
Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
n
Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
n




Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
n
Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
n
Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
n
Plan, execute, and manage programmatic campaigns.
n
Understand performance across digital platforms.
n
Preferably have experience working on performance-based campaigns.
n

n

n

Primary Skills (Mandatory)

n

n
Programmatic Buying (Intermediate)
n
Experience working on DV360
n
DV360 Certified
n

n

Secondary Skills (Optional)

n

n
Google Campaign Manager (Intermediate)
n
Marketing
n

📌 Group Head Programmatic Buying Mumbai
🏢 LS Digital Group
📍 Mumbai