Job Description

Job Description:

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Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

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Key Responsibilities:

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Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
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Market Research: Analyze target markets, customer segments, and competitor activities to identify prospects.
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Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
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Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
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CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot)



for accurate lead tracking and reporting.
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Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
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Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
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Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
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Educational Qualifications

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BE+ MBA/ PGDM or MBA/ PGDM

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Experience Level (If applicable)

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Bachelor's degree in Marketing, Business, or related field.
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2+ years of experience in lead generation, demand generation, or digital marketing.
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Solid knowledge of CRM systems and marketing automation tools.
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Kannada and Tamil language is a must
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📌 Lead Generation Executive Bengaluru (India)
🏢 Manipal Technologies
📍 India