Job Description

Job Title: Executive – Offline Media Planning

n

n

n

Location: Mumbai

n

CTC: Up to 5 LPA

n

Experience: 6–12 Months

n

n

n

About the Role

n

We are looking for an enthusiastic and detail-oriented Offline Media Planner with 6–12 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess strong analytical and communication skills.

n

n

n

Key Responsibilities

n

n
Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH.
n
Analyze audience and media consumption data using BARC and other industry tools.
n
Prepare media plans, schedules, and post-campaign reports.
n
Work closely with internal planning teams and media partners to ensure timely campaign execution.
n




Track campaign performance and provide actionable insights.
n
Maintain campaign documentation, reports, and media trackers.
n
Coordinate with cross-functional teams to ensure seamless campaign delive
n

n

n

Skills & Qualifications

n

n
6–12 months of experience in Offline Media Planning.
n
Hands-on experience with BARC is mandatory.
n
Solid proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis).
n
Good understanding of TV, Print, Radio, OOH, and media planning fundamentals.
n
Robust analytical and numerical aptitude.
n
Excellent verbal and written communication skills.
n
Ability to work in a fast-paced, team-oriented environment.
n

n

📌 Executive Mumbai (India)
🏢 PUBLICIS GROUPE
📍 India