Job Summary

We are seeking a highly motivated and results-driven Senior Business Development Executive with strong experience in SaaS solutions and Digital Marketing services. The ideal candidate will be responsible for generating qualified business opportunities, developing and managing sales pipelines, engaging with prospects across domestic and international markets, and supporting the telesales team in converting opportunities into customers.

This role requires a strategic thinker who can contribute to the establishment and optimization of the sales department, implement lead generation processes, and collaborate with marketing and telesales teams to drive revenue growth. The candidate should have proven experience working with clients across India as well as international markets, including North America, Europe, the Middle East, and APAC regions.

Key Responsibilities

Lead Generation & Business Development

- Identify, research, and target potential clients through various channels including LinkedIn, email campaigns, cold outreach, networking events, industry forums, referrals, and digital marketing initiatives.
- Generate a consistent flow of qualified leads for SaaS products and digital marketing services.
- Develop and execute outbound prospecting strategies to build a solid sales pipeline.
- Conduct market research to identify new business opportunities, industry trends, competitor activities, and potential customer segments.
- Build and maintain databases of prospects, decision-makers, and key stakeholders.
- Qualify leads based on business needs, budget, authority, timeline, and project requirements before transferring them to the telesales team.
- Schedule and coordinate discovery meetings, product demonstrations, and consultation calls with prospects.
- Ensure proper lead nurturing through regular follow-ups and engagement activities.

International Business Development

- Prospect and engage clients across India and international markets including the USA, UK, Europe, Middle East, Australia, and Southeast Asia.
- Understand regional market dynamics, customer expectations, and buying behaviors.
- Manage communication with international prospects through virtual meetings, emails, and sales presentations.
- Build relationships with key decision-makers, business owners, marketing leaders, and C-level executives.
- Develop customized sales approaches based on geographic and industry-specific requirements.

SaaS Sales & Digital Marketing Consultation

- Understand customer business challenges and position SaaS solutions and digital marketing services accordingly.
- Present value propositions, ROI benefits, and service capabilities to prospective clients.
- Educate prospects about digital marketing services such as SEO, PPC, Social Media Marketing, Content Marketing, Marketing Automation, Performance Marketing, and Web Development services.
- Demonstrate knowledge of SaaS platforms, subscription models, customer lifecycle management,



and recurring revenue business models.
- Collaborate with internal teams to create customized proposals and business solutions.

Telesales Team Support & Sales Conversion

- Transfer qualified and sales-ready leads to the telesales team for further nurturing and conversion.
- Work closely with telesales executives to ensure smooth lead handover and complete understanding of customer requirements.
- Monitor lead progression through the sales funnel and provide necessary support during the conversion process.
- Participate in sales review meetings and provide recommendations for improving conversion rates.
- Assist telesales teams in handling complex opportunities and high-value accounts.
- Support proposal development, pricing discussions, and client negotiations when required.

Sales Department Development & Process Improvement

- Contribute to the setup and structuring of the sales department.
- Define and implement lead management workflows, qualification frameworks, and sales processes.
- Assist in creating Standard Operating Procedures (SOPs) for business development and telesales activities.
- Establish key performance indicators (KPIs) and reporting mechanisms for sales activities.
- Recommend and implement CRM best practices and sales automation tools.
- Develop scalable systems for lead tracking, pipeline management, and customer engagement.
- Work with leadership to establish sales targets, forecasting methods, and growth strategies.

CRM Management & Reporting

- Maintain accurate records of leads, opportunities, client interactions, and sales activities in CRM systems.
- Track and report key metrics including lead generation, qualification rates, conversion rates, pipeline value, and revenue forecasts.
- Generate weekly and monthly performance reports for management review.
- Ensure proper documentation of customer interactions and sales activities.
- Analyze sales data and recommend improvements to increase efficiency and performance.

Collaboration & Cross-Functional Coordination

- Work closely with Marketing, Sales, Product, and Customer Success teams to achieve business objectives.
- Collaborate with marketing teams to optimize campaigns and improve lead quality.
- Provide market feedback and customer insights to support product and service enhancements.
- Participate in strategy discussions and business planning initiatives.

Required Skills & Competencies

Business Development Skills

- Strong expertise in B2B lead generation and business development.
- Ability to identify, qualify, and nurture prospects through the sales funnel.




- Experience managing complex sales cycles and multiple opportunities simultaneously.
- Excellent prospecting and pipeline-building capabilities.

Sales & Communication Skills

- Exceptional verbal and written communication skills.
- Strong presentation, negotiation, and relationship management abilities.
- Ability to confidently engage with senior-level executives and decision-makers.
- Excellent objection-handling and consultative selling skills.

SaaS & Digital Marketing Knowledge

- Solid understanding of SaaS business models, subscription-based products, and customer acquisition strategies.
- Knowledge of digital marketing services including:

- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)

- Social Media Marketing

- Content Marketing

- Marketing Automation

- Email Marketing

- Performance Marketing
- Website Design & Development
- Ability to explain technical and marketing concepts to business stakeholders.

Technical & CRM Skills

- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, Pipedrive, or similar systems.
- Familiarity with sales automation and lead nurturing tools.
- Strong proficiency in Microsoft Office Suite and Google Workspace.
- Ability to generate reports, analyze data, and manage sales dashboards.

Leadership & Process Development

- Experience assisting in building or improving sales departments and sales operations.
- Ability to mentor junior team members and support telesales teams.
- Strong organizational and project management skills.
- Process-oriented mindset with a focus on scalability and efficiency.

Experience Requirements

- 5+ years of proven experience in Business Development, Lead Generation, SaaS Sales, or Digital Marketing Sales.
- Demonstrated success in generating qualified leads and contributing to revenue growth.
- Experience working with both Indian and international clients.
- Proven track record of meeting or exceeding lead generation and sales targets.
- Experience collaborating with telesales teams and managing lead qualification processes.
- Prior experience in SaaS companies, Digital Marketing Agencies, IT Services, Technology Consulting, or Software Development organizations is highly preferred.

Educational Qualifications

- Bachelor's Degree in Business Administration, Marketing, Sales, Information Technology, or a related field.
- MBA in Marketing, Sales, International Business, or Business Management will be an added advantage.

Key Performance Indicators (KPIs)

- Number of qualified leads generated per month.
- Lead-to-opportunity conversion rate.
- Opportunity-to-sale conversion support rate.
- Pipeline value generated.
- Revenue contribution from generated opportunities.
- Client acquisition metrics.
- CRM data accuracy and pipeline management effectiveness.
- Sales process implementation and optimization achievements.
- International market penetration and business growth.

📌 It Sales Manager (Gurugram)
🏢 Maxlence Digital
📍 Gurugram