Job Description

Novasol Ingredients Pvt. Ltd. is a leading food ingredient solutions company providing ingredients and application-focused solutions across Bakery, Dairy, Ice Cream, Processed Foods, Beverages, Snacks, Confectionery, HoReCa, Human Nutrition and Pharma. The company combines ingredient sourcing with technical support, product development and application expertise

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Roles & Responsibilities – Area Sales Manager – Techno Commercial

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Drive sales and business development for food ingredients solutions across North East and assigned territories.
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Develop recent customers in Market.
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Manage key accounts and build long-term relationships with Purchase, R&D;, QA, Production and senior management.
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Achieve monthly, quarterly and annual sales and gross-margin targets through effective territory planning and execution.
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Identify customer requirements and recommend suitable food ingredient/flour solutions in coordination with the R&D; and Application teams.
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Generate and manage customer trials,



coordinate product samples and ensure successful conversion of trials into commercial business.
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Prepare techno-commercial proposals, quotations and pricing and lead commercial negotiations with customers.
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Expand business within existing accounts through cross-selling, up-selling and introduction of new Novasol products.
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Build a robust sales pipeline through market mapping, customer visits, referrals, industry networks and current business opportunities.
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Monitor market trends, competitor activities, pricing and customer requirements and provide actionable market intelligence to management.
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Coordinate with Procurement, R&D;, Quality, Supply Chain and Finance to ensure smooth order execution, customer service and complaint resolution.
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Monitor collections, outstanding payments, sales forecasts and MIS, ensuring timely reporting and healthy working-capital management.
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📌 Area Sales Manager Kolkata
🏢 Novasol Ingredients
📍 Kolkata