Role & responsibilities

Lead Generation (LATAM & Africa)
Plan and execute digital campaigns to generate MQLs and SQLs from target markets across Latin America and Africa.
Manage lead flow across B2B channels including Alibaba, marketplaces, ABM platforms, and paid/organic digital channels.
Own lead volume and lead-quality targets for the region.

Sales Coordination & Campaign Optimization
Work closely with the sales team to understand lead quality, disqualification reasons, and conversion patterns.
Use sales feedback to refine targeting, messaging, and channel mix closing the loop between lead capture and lead conversion.
Maintain a explicit view of the MQL SQL prospect funnel and report on it regularly.

Cross-Functional Briefing (Sales Design Social)
Understand the sales team's market objectives and priorities, and translate them into actionable creative briefs.
Brief the design team on ad creatives and the social/content team on social content, ensuring output aligns with sales goals and market context.




Act as the connective tissue between what sales needs and what marketing produces.

Channel & Tool Management
Manage and optimize presence on B2B platforms such as Alibaba and other lead-generation / ABM tools.
Track spend, cost-per-lead, and cost-per-qualified-lead across channels.

Preferred candidate profile
24 years of hands-on B2B digital marketing experience.
Demonstrated experience generating and qualifying B2B leads (MQL/SQL frameworks).
Working knowledge of B2B channels like Alibaba and familiarity with ABM tools.
Understanding of paid media (LinkedIn, Google, Meta) in a B2B context.
Comfortable working directly with sales teams and interpreting lead-quality feedback.
Strong coordination skills. Able to write explicit briefs for design and social/content teams.
Data-literate: can read campaign and funnel metrics and act on them.

📌 Performance Marketing Executiveb Ahmedabad
🏢 Zealmax Innovations
📍 Ahmedabad