About Echo Money

Echo Money is building the infrastructure for faster, simpler global payments. Our platform helps businesses move, collect, and manage money across borders through a single API, connecting traditional payment rails with stablecoin-powered infrastructure. With access to 110+ countries, 70+ currencies, and 210+ local payment methods, Echo Money helps businesses reduce payment costs, improve settlement speeds, and scale globally without the complexity of legacy banking infrastructure.

About the Role

We are looking for an Inbound Lead Generation Specialist who can build and grow our inbound pipeline from the ground up. This role goes beyond qualifying leads. You will be responsible for creating demand, driving inbound interest, capturing high-intent prospects, and converting them into qualified sales opportunities.

You will work closely with the Marketing and Sales teams to identify the right audiences, create lead-generation initiatives, optimize conversion points, and turn website traffic, content, campaigns, events, and other channels into pipeline.

What You'll Do

- Own and grow Echo Money's inbound lead generation pipeline.
- Develop campaigns and initiatives that attract relevant B2B prospects.
- Identify high-potential audiences across fintech, payments, SaaS, marketplaces, Web3, and global businesses.
- Work with Marketing to create lead magnets, landing pages, content, campaigns, and conversion journeys that generate qualified leads.
- Optimize website and landing page CTAs, forms, and conversion flows.
- Monitor inbound channels and identify opportunities to increase lead volume and quality.
- Qualify inbound leads based on business needs, payment flows, transaction volumes, geography, and use case.




- Follow up with high-intent prospects and convert them into qualified meetings.
- Work closely with Sales to ensure a smooth handoff and strong lead-to-opportunity conversion.
- Use CRM and marketing data to understand what channels and campaigns are driving revenue.
- Experiment with new inbound channels, partnerships, communities, and distribution strategies.
- Continuously test messaging, targeting, and campaigns to improve inbound pipeline.

What We're Looking For

- 1–3 years of experience in inbound marketing, demand generation, lead generation, growth marketing, SDR/BDR, or a similar role.
- Proven ability to generate leads, not just qualify or nurture them.
- Experience in B2B SaaS, fintech, payments, Web3, or financial services is a strong plus.
- Strong understanding of inbound funnels, lead qualification, and conversion optimization.
- Experience creating or working with landing pages, content, email campaigns, LinkedIn, SEO, paid campaigns, or other lead-generation channels.
- Strong written and verbal communication skills.
- Comfortable using CRM, marketing automation, analytics, and prospecting tools.
- Highly data-driven and comfortable tracking funnel performance.
- Solid research skills and the ability to identify and target the right customer profiles.
- Self-starter who can take an idea from “we should try this” to “this generated 50 qualified leads.”

 What Success Looks Like In this role, success isn't simply the number of leads you contact. It's the qualified pipeline you help create. You'll be expected to increase inbound lead volume, improve lead quality, increase conversion rates, and build repeatable channels that consistently bring the right businesses into Echo Money's sales pipeline.

📌 Inbound Lead Generation Specialist (India)
🏢 Echo Money
📍 India