Role overview

We're looking for an AI-native campaign strategist who uses AI to accelerate insight, creativity and execution -not replace critical thinking. You'll lead signal-led vertical campaigns from the moment a market signal is identified through to a live,

continuously optimised campaign, partnering closely with our Market & Client

Intelligence team to turn emerging market signals into differentiated narratives and high-impact campaigns.

You'll work hands-on with content, design, web and digital teams to bring campaigns to life, then stay close to performance to keep optimising. You'll also own our vertical pages on the website, building new ones for prioritised verticals and keeping existing ones current. This is an individual contributor role that calls for sharp judgment, comfort making fast decisions and genuine day-to-day fluency working alongside AI.

Not just familiarity with the AI tools, but a working style built around them.

Responsibilities

Signal to opportunity

● Partner with the Market & Client Intelligence team to understand the market and client signals surfacing for vertical(s).

● Work with marketing leadership to assess and prioritise which signals are strong enough to activate into a campaign.

AI-first narrative and campaign construction

● Own the campaign narrative, point of view and proof points for each prioritised opportunity, grounded in real signals rather than broad messaging.

● Work AI-first: use AI daily to accelerate ideation and the development of campaign assets (web copy, promotional creative, sales enablement content), so execution keeps pace with your thinking.

● Apply the following to every campaign: tie every asset to named accounts and pipeline,



build a distinct hook backed by real proof points and pressure-test the angle against the competitive landscape before committing.

Activation, collaboration and optimisation:

● Partner with content, design, web and digital teams to build and launch campaign assets leading the collaboration, not just briefing it.

● Coordinate the full campaign journey end-to-end (webpage, ads, sales enablement and more) so the campaign goes live as one coherent experience.

● Own the vertical pages on our website: create new pages for newly prioritised verticals and keep existing ones current as campaigns, proof points and messaging evolve.

● Once live, closely track campaign performance in collaboration with digital and field marketing teams and drive real-time optimisations to improve reach, engagement and pipeline impact. Report on results against the program's success measures and feed learnings back into the next signal.

Qualifications

● 6+ years in B2B marketing with experience in industry/vertical marketing,

campaign strategy or ABM (e.g., BFSI, Retail).

● A genuine AI-first working style with daily, hands-on use of AI in ideation,

content development and decision-making, not just familiarity with the tools.

● Track trends across three areas continuously: marketing practice, AI capability and the vertical(s) for which you’re managing the campaigns and bring new tools and context back into the work.

● A robust bias for speed and action; comfortable prioritising and deciding with incomplete information.

● Excellent storytelling and stakeholder management skills across global and regional teams.

● Comfortable working with ambiguity in a fast-paced environment

See here our AI policy.

📌 IME:IN:Operations:Campaign Strategist:Senior Consultant (Bengaluru)
🏢 ThoughtWorks
📍 Bengaluru