Role Overview

We are looking for a strategic, commercially driven and experienced Marketing Head to lead the overall marketing function across Product & Services, Brand, PR, Investor Relations, Corporate Communications, Digital and IT-enabled marketing initiatives.

The ideal candidate should have a robust FMCG / Consumer Goods background, with proven experience in building brands, driving product launches, developing go-to-market strategies and managing corporate communication. Experience with a listed company, along with exposure to PR and Investor Relations (IR), is highly preferred/mandatory.

Role & responsibilities

1. Product & Brand Marketing

- Develop and execute the overall product and brand marketing strategy in line with business objectives.
- Drive product positioning, value proposition, pricing strategy and go-to-market plans.
- Lead new product launches, relaunches and portfolio expansion initiatives.
- Strengthen brand equity, market positioning and consumer engagement.
- Identify emerging consumer trends, market opportunities and competitor movements.

2. Services Marketing

- Develop and execute marketing strategies for the company's products and services.
- Build differentiated service propositions and customer-focused communication.
- Drive customer acquisition, engagement and retention initiatives.
- Work closely with business teams to identify and develop new market opportunities.

3. PR & Corporate Communications

- Lead Public Relations, media relations, corporate communications and reputation management.
- Develop communication strategies for corporate, product and business initiatives.
- Manage relationships with media houses, PR agencies and other external communication partners.




- Ensure consistent and effective brand messaging across all communication channels.

4. Investor Relations (IR)

- Support and drive effective Investor Relations and corporate stakeholder communication in coordination with senior management and the finance/corporate functions.
- Develop communication material and messaging for investors, analysts and other financial stakeholders.
- Support investor presentations, corporate communications and market-facing initiatives.
- Ensure consistency in corporate positioning and communication for a listed-company environment.

5. Digital & IT-Enabled Marketing

- Develop and lead the digital marketing strategy across website, social media, CRM, digital platforms and customer engagement channels.
- Work closely with IT and technology teams to leverage MarTech, analytics, automation, AI and digital platforms.
- Drive data-led marketing decisions and improve campaign effectiveness and ROI.
- Identify and implement emerging digital and technology-driven marketing opportunities.

6. Consumer & Market Insights

- Lead consumer research, market intelligence and competitive analysis.
- Develop strong understanding of consumer behaviour, market trends and channel dynamics.
- Translate consumer and market insights into actionable marketing and business strategies.

7. Marketing Leadership & Agency Management

- Lead, mentor and develop the marketing team across product, brand, digital, PR and communications.




- Manage external marketing, creative, digital and PR agencies.
- Develop marketing budgets, KPIs and performance measurement systems.
- Ensure effective utilisation of marketing investments and measurable business impact.

8. Strategic & Cross-Functional Leadership

- Work closely with the MD, CEO and senior management on business growth and brand strategy.
- Collaborate with Sales, Finance, HR, Operations, IT and other functions to ensure integrated business execution.
- Drive marketing initiatives that contribute directly to revenue growth, profitability, market share and long-term brand value.

Preferred candidate profile

- 12-18+ years of relevant experience in Marketing, preferably in a senior leadership role.
- FMCG / Consumer Goods experience is mandatory.
- Listed company experience is strongly preferred / mandatory, particularly for candidates handling PR, IR and corporate communications.
- Strong track record in Product Marketing, Brand Management and Go-to-Market Strategy.
- Proven experience in PR, Corporate Communications and Investor Relations (IR).
- Exposure to investor, analyst, media and other senior external stakeholder management.
- Strong understanding of consumer insights, market research and competitive intelligence.
- Experience in Digital Marketing, MarTech, CRM, analytics and IT-enabled marketing.
- Proven experience managing marketing budgets, agencies and cross-functional teams.
- Strong commercial orientation with the ability to connect marketing initiatives with business growth and measurable ROI.
- Excellent communication, presentation, stakeholder management and leadership skills.
- MBA/PGDM in Marketing from a reputed institution preferred.

📌 Head Product Marketing (Noida)
🏢 Elitecon International
📍 Noida