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Experience: 10+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a strategic, commercially driven Head of Marketing / Chief Marketing Officer to build, lead, and scale the marketing function for a high-growth B2B technology business.

This role is ideal for a senior marketing leader with strong experience in B2B enterprise marketing , particularly across CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology. You will own the marketing strategy across brand, demand generation, product marketing, events, performance marketing, and market positioning, with a explicit focus on driving measurable business and revenue outcomes.

Requirements Key Responsibilities Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy aligned with business and revenue objectives
- Build, lead, and mentor a high-performing, multi-functional marketing team
- Partner closely with Sales, Product, Customer Success, and senior leadership to drive business outcomes
- Establish marketing KPIs and performance frameworks linked to pipeline, revenue, acquisition, and brand growth
- Build scalable marketing processes, systems, and operating rhythms

Event & Field Marketing

- Own the strategy for industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables
- Develop event programs that generate brand awareness, enterprise engagement, and qualified leads
- Build relationships with industry associations, strategic partners,



and event organizers
- Measure event performance and continuously optimize investment and ROI

Product Marketing

- Define product positioning, messaging, differentiation, and value propositions for enterprise audiences
- Lead go-to-market strategies for new products, features, and market initiatives
- Conduct customer research, competitor analysis, and market intelligence
- Develop sales enablement assets including presentations, case studies, product collateral, and pitch materials
- Work closely with Product and Sales teams to translate product capabilities into compelling business value

Performance & Demand Generation

- Develop and optimize demand-generation campaigns across Google Ads, LinkedIn, Meta, and other relevant channels
- Drive lead acquisition, conversion, pipeline creation, and customer acquisition
- Manage marketing budgets with a strong focus on efficiency and ROI
- Leverage analytics, CRM, marketing automation, and attribution tools to improve campaign performance

Brand & Enterprise Marketing

- Strengthen brand awareness and positioning within target enterprise segments
- Develop integrated campaigns supporting business expansion and market penetration
- Build thought-leadership programs,



industry content, and executive visibility initiatives
- Ensure consistent messaging and brand positioning across marketing channels

What's Makes You a Great Fit

- 10+ years of progressive marketing experience, with demonstrated career growth and increasing leadership responsibility
- Proven experience leading and scaling B2B enterprise marketing functions
- Strong background in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology businesses
- Demonstrated success across product marketing, event marketing, demand generation, performance marketing, and brand building
- Experience building, mentoring, and managing high-performing marketing teams
- Strong understanding of enterprise customer journeys, sales cycles, and B2B demand generation
- MBA from a reputed business school is strongly preferred; B.Tech or an equivalent technical qualification is an advantage
- Strong analytical mindset with the ability to connect marketing activities to measurable pipeline, revenue, and business impact
- Excellent executive communication, presentation, stakeholder-management, and influencing skills
- Strong strategic thinking combined with a willingness to remain hands-on when required
- Proven ability to build marketing functions and processes in high-growth technology environments
- Strong commercial orientation with a clear track record of creating measurable business value
- Comfortable operating in a fast-paced, entrepreneurial environment and working closely with founders and senior leadership

📌 Head Of Marketing (Mumbai)
🏢 Weekday AI (YC W21)
📍 Mumbai