Job Title: Head of Marketing/ Chief Marketing Officer

Location:

Mumbai (In office)

About DoubleTick:

DoubleTick is a mobile-first conversational CRM built on the official WhatsApp Business API, designed to unlock WhatsApp-led sales, marketing, and customer engagement at scale

.It enables businesses to manage conversations through a centralized team inbox

, automate workflows with chatbots and bot studio

, and drive growth via bulk broadcasting and analytics

. With features like WhatsApp Calling

, commerce & cataloging

, and role-based access

, DoubleTick helps teams streamline operations and improve conversion efficiency

.

Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE in 100+ industries

. Leading brands such as MakeMyTrip, Royal Enfield, CoinDCX, Tarun Tahiliani, Times Media, GRT Jewellers, Malabar Gold and Diamonds, Jaro Education, Sabyasachi, and DarGlobal trust DoubleTick to power their customer conversations

.

For more details, check out our website : https://doubletick.io

About the Role

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in

B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy aligned with business growth objectives.
- Build, mentor, and lead a high-performing marketing team across multiple functions.
- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
- Establish and track marketing KPIs,



ensuring measurable contribution to pipeline and revenue growth.

2. Event Marketing

- Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
- Drive brand awareness, lead generation, and customer engagement through impactful event programs.
- Measure event effectiveness and optimize ROI through data-driven insights.
- Build relationships with industry associations, partners, and event organizers.

3. Product Marketing

- Define product positioning, messaging, and value propositions for enterprise customers.
- Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
- Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
- Enable sales teams with compelling collateral, presentations, case studies, and sales tools.

4. Performance Marketing

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
- Drive demand generation, lead acquisition, and conversion optimization initiatives.
- Manage marketing budgets effectively to maximize ROI and campaign performance.
- Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.

5. Brand & Enterprise Marketing

- Strengthen brand visibility and market presence within target enterprise segments.
- Develop integrated marketing campaigns that support business growth and market expansion.




- Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications

- MBA from a reputed business school (strongly preferred) .
- B.Tech or equivalent technical degree (preferred) .
- 10+ years of progressive marketing experience with a strong career growth trajectory.
- Proven experience leading and managing marketing teams.
- Experience working with enterprise customers in B2B environments .
- Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
- Excellent verbal and written communication, presentation, and stakeholder management skills.
- Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

Preferred Candidate Profile

- Demonstrates a clear track record of business impact and value creation across previous organizations.
- Has successfully built and scaled marketing functions in high-growth technology companies.
- Possesses strong leadership presence and executive-level communication skills.
- Combines strategic thinking with hands-on execution capabilities.
- Comfortable working in fast-paced, growth-oriented environments.

Why Work With Us?

- Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.
- Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems.
- Career Flexibility – Explore transitions into roles like Product Manager and beyond.
- Supportive Culture – Work with a friendly, approachable team and management that values people.
- Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.
- Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.
- Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions

📌 Head of Marketing (Mumbai)
🏢 DoubleTick
📍 Mumbai