About the role

We are looking for a hands-on Marketing Lead who can own, drive, and execute our marketing efforts end-to-end. This role is for someone who thinks strategically, acts decisively, and is comfortable rolling up their sleeves to get things done.

This is not a coordination-only or delegation-heavy role. You will be responsible for shaping marketing strategy and ensuring its execution across digital, content, performance marketing, partnerships, and on-ground initiatives.

You will work closely with leadership and take full ownership of marketing outcomes.

Key Responsibilities

- Define and drive the overall marketing strategy aligned with business goals
- Identify the right mix of channels: digital, performance, content, partnerships, events, and offline
- Plan campaigns for launches, events, festivals, and seasonal initiatives
- Set quarterly priorities, budgets, and measurable KPIs
- Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms
- Review and refine creatives, captions, ad copy, and campaign messaging
- Step in to execute when needed, from fixing a Reel to reworking a campaign structure
- Ensure timely delivery and quality across all marketing outputs
- Ensure the website is always updated with the latest information, events, offerings, pricing (where applicable), and visuals
- Ensure accuracy, consistency, and brand quality across all marketing touchpoints
- Track performance, analyze results,



and optimize campaigns continuously
- Work closely with designers, videographers, freelancers, and agencies
- Provide clear briefs and constructive feedback
- Ensure accountability, timelines, and quality
- Build simple systems and processes to scale marketing efforts sustainably
- Own lead generation and revenue-driven metrics
- Monitor campaign performance and ROI
- Use data to make decisions, test ideas, and iterate quickly
- Identify new growth opportunities and channels

Requirements

- 5–12 years of marketing experience
- Proven experience driving both marketing strategy and execution
- Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus
- Strong understanding of digital marketing and content strategy
- Excellent communication and briefing skills
- High ownership mindset — takes responsibility, not excuses
- Ability to balance big-picture thinking with attention to detail
- Solid analytical and problem-solving skills
- Ability to work independently and make decisions with confidence

What we offer

- High ownership and autonomy
- Direct access to leadership
- Opportunity to shape and build the marketing function
- Work across multiple brands, businesses, and experiences
- Work on meaningful, experience-driven brands and properties
- Opportunity to influence strategy as well as hands-on execution
- Space to experiment, learn, and grow

📌 Head of Digital Marketing (Chennai)
🏢 Hanu Reddy Odyssey
📍 Chennai