Role Overview We are seeking an experienced and growth-oriented Head – Marketing, Branding & Automation to lead the institute's marketing strategy and build a robust admission generation ecosystem. This role goes beyond social media marketing.

The ideal candidate will be responsible for creating structured lead generation systems, implementing CRM and automation processes, improving inquiry-to-admission conversion, and enhancing SIRE's brand visibility and credibility across Ahmedabad and Gujarat. The candidate should possess a strong understanding of branding, admission funnels, automation tools, CRM management, lead nurturing, outreach campaigns, and performance tracking.

Key Responsibilities Marketing & Brand Strategy

- Develop and execute the overall marketing strategy for SIRE.
- Define and strengthen the institute's brand positioning in the real estate education sector.
- Build marketing systems that generate high-quality inquiries and admissions.
- Improve brand visibility through online and offline initiatives.

Admission Funnel Management

- Design and optimize the complete student acquisition journey.
- Track and improve conversion at every stage:
- Inquiry
- Counselling
- Demo Class
- Walk-in
- Admission
- Identify and reduce lead leakage points.

CRM & Marketing Automation Establish And Manage CRM-driven Workflows And Automation Systems, Including

- Recent inquiry response automation
- Brochure sharing workflows
- Counsellor follow-up reminders
- Demo class invitations
- Webinar reminders
- Walk-in confirmations
- Payment reminders
- Student onboarding communication
- Feedback collection processes
- Alumni engagement campaigns

Lead Generation & Growth Channels Develop And Manage Growth Channels Such As





- College outreach programs
- Corporate partnerships
- Referral programs
- Webinar funnels
- Open-house events
- Google Search campaigns
- SEO initiatives
- WhatsApp campaigns
- Email marketing campaigns
- Strategic partnerships with developers, brokers, and real estate organizations

Analytics & Reporting

- Monitor lead source effectiveness.
- Track lead quality and conversion rates.
- Measure counsellor follow-up discipline.
- Analyze walk-in, demo attendance, and admission ratios.
- Create weekly and monthly leadership dashboards.
- Provide actionable recommendations based on performance data.

Cross-Functional Coordination Work Closely With

- Admissions Team
- Counsellors
- Operations Team
- Content Team
- Website Development Team
- Creative Agencies
- CRM Vendors
- Automation Partners

Key Skills Required Skills

- Marketing Strategy
- Brand Positioning
- Growth Marketing
- Admission Funnel Management
- CRM Administration
- Lead Tracking Systems
- WhatsApp Automation
- Email Marketing Automation
- Landing Page Optimization
- Conversion Rate Optimization
- Google Search Campaign Coordination
- Outreach Program Management
- Performance Analytics
- Dashboard Reporting
- Vendor Management

Preferred Tools

- CRM Platforms
- WhatsApp Business API
- Email Marketing Platforms
- Google Analytics
- Google Sheets
- Google Forms
- Landing Page Builders
- Zapier
- Make.com
- Dashboard & Reporting Tools
- Website CMS Platforms
- Google Ads

Qualifications

- 5–10 years of experience in Marketing, Branding, Growth, Marketing Operations, or Business Development.
- Proven experience in building lead generation and conversion systems.
- Strong understanding of customer journeys and funnel management.

📌 Head – Marketing, Branding & Automation (Ahmedabad)
🏢 Shivalik Institute of Real Estate
📍 Ahmedabad