Position: Head Channel Sales / Area Sales — PM Surya Ghar

Reports to: AVP, Suryaghar Business, Sugs Lloyd

Location: Noida (Head Office)

Experience: 4–10 years — channel sales, DSA management, or solar rooftop sales

Team: Will have 2–4 tele-callers / field coordinators reporting in

KEY RESPONSIBILITIES

1. Channel Partner Network Building

- Identify, onboard, and manage local channel partners — solar dealers, electricians, hardware traders, cooperative societies, and rural enterprises who have consumer reach
- Sign formal agreements with channel partners — define lead sharing terms, commission structure, and responsibilities
- Train channel partners on PM Suryaghar scheme basics, Sugs Lloyd's offering, lead capture process, and documentation requirements
- Build a target of minimum 20 active channel partners per assigned geography within the first 6 months
- Conduct regular partner review meetings — track lead flow, conversion, and quality; replace non-performing partners proactively

2. Lead Generation and Conversion

- Drive consumer lead flow through channel partners, field camps, consumer meets, and digital enquiries
- Manage a team of 2–4 tele-callers who will call generated leads, qualify them, and pass them for site survey
- Follow up rigorously on all qualified leads — from site survey to proposal to booking to installation
- Track lead-to-booking conversion rate daily; identify bottlenecks and course-correct immediately
- Conduct consumer awareness camps in target villages and localities — explain PM Suryaghar perks, subsidy structure, and zero-cost electricity promise

3. Suryaghar Portal and Documentation

- Own the complete PM Suryaghar portal workflow — consumer registration, DISCOm application, technical feasibility, net metering application, and subsidy claim submission
- Ensure every installed project is registered and progressed on the National Portal without delay
- Coordinate with DISCOM officials for site inspection, net metering approval,



and connection — follow up persistently until closure
- Maintain accurate project documentation — consumer KYC, site survey reports, installation photographs, test certificates, and handover documents
- Track subsidy disbursement for every project and follow up with DISCOM / MNRE for pending payments

4. Team Management

- Lead and manage a small team of 2–4 tele-callers and field coordinators
- Set daily call targets, lead follow-up targets, and visit targets for the team
- Review team performance daily — calls made, leads qualified, follow-ups done, conversions achieved
- Create a high-energy, high-accountability sales culture within the team

5. Reporting and MIS

- Submit a daily sales report to AVP — leads generated, calls made, conversions, pipeline status
- Maintain a live tracker of all channel partners — active, inactive, lead flow, and commission status
- Report weekly on Suryaghar portal progress — projects registered, applications pending, net metering done, subsidy claimed

MUST HAVE

- 4–10 years of experience in channel sales, DSA management, or distribution network building
- Has personally managed a network of 15+ channel partners or dealers in a previous role
- Demonstrated ability to manage a team of callers or field executives and drive them to targets
- Comfortable with CRM tools, WhatsApp Business, and basic Excel for tracking leads and reporting
- Strong communication in Hindi — must be able to conduct partner and consumer meetings confidently in Hindi
- High energy, high drive — this is a target-driven role with daily accountability
- Willing to travel within assigned geography — 60% field time

GOOD TO HAVE

- Prior experience with PM Suryaghar or any MNRE solar scheme — Suryaghar portal knowledge is a strong advantage
- Existing network of solar dealers, electricians, or hardware shops in Bihar or UP
- Experience in loan or insurance DSA channel — understands commission structures and partner motivation
- Knowledge of DISCOM processes and net metering — can be trained but prior knowledge saves time

📌 Head Channel Sales / Area Sales — PM Surya Ghar (Noida)
🏢 SUGS LLOYD
📍 Noida