Head Brand & Marketing |

Company: Nandani Creation Limited Jaipur Kurti

Designation: Head – Brand & Marketing

Location: Jaipur, Rajasthan

Industry: Fashion / Women’s Ethnic Wear / Retail / D2C

Experience: 8–12 Years

Reporting To: Founder / MD / CEO

Employment Type: Full-Time

About Jaipur Kurti

Jaipur Kurti, a flagship brand of Nandani Creation Limited, is a growing women’s ethnic and contemporary fashion brand with a strong presence across D2C, marketplaces and retail. The brand is focused on building a strong national presence by combining Indian craftsmanship, contemporary design and a modern omnichannel customer experience.

Role Purpose

We are looking for an experienced and commercially driven Head – Brand & Marketing to lead the overall brand development and marketing function for Jaipur Kurti.

The role will be responsible for building strong brand positioning, increasing consumer awareness and engagement, and driving business growth across Retail, D2C, Marketplaces, Digital, Social Media, Events and Offline Marketing.

The ideal candidate should be someone who has built or significantly scaled a fashion, retail, lifestyle or D2C brand and can independently manage internal teams, external agencies, campaigns, activations and marketing budgets.

Key Responsibilities

1. Brand Strategy & Development

- Develop and strengthen Jaipur Kurti’s overall brand positioning and identity.
- Create and execute the annual Brand & Marketing Calendar.
- Ensure consistent brand communication across digital, retail and offline touchpoints.
- Develop campaigns around new collections, festivals, occasions and key commercial periods.
- Drive initiatives to improve brand awareness, recall and consideration.
- Identify recent opportunities to strengthen the brand’s national presence.

1. Integrated Marketing Strategy

- Develop integrated digital + offline + retail marketing strategies.
- Plan monthly and quarterly campaigns aligned with business objectives.
- Translate business targets into impactful marketing initiatives.
- Work closely with Retail, E-commerce, Merchandising, Sales and Product teams.
- Develop marketing plans that contribute directly to revenue and customer acquisition.

1. Digital & Social Media

- Own the overall social media and digital brand strategy.
- Lead strategy for Instagram, Facebook, YouTube and other relevant platforms.
- Develop content, campaign and communication strategies.
- Drive reels, influencer collaborations, content partnerships and consumer engagement.
- Work with internal creative teams and external agencies for content production.
- Track reach, engagement, traffic, conversion and overall digital performance.

1. Retail Marketing





- Develop marketing plans for existing stores and new store launches.
- Plan store-level promotions, activations and local marketing initiatives.
- Develop campaigns to increase store footfall and sales.
- Work with retail teams to create city-specific marketing strategies.
- Support visual communication, promotional campaigns and customer experiences across stores.

1. Events & Brand Activations

- Conceptualise and execute brand events, launches, exhibitions and consumer activations.
- Manage event agencies, vendors and external partners.
- Ensure every activation reflects Jaipur Kurti’s brand positioning.
- Identify innovative offline opportunities to create consumer engagement and brand visibility.

1. Influencer & Celebrity Marketing

- Develop and execute influencer marketing strategies.
- Identify relevant fashion creators and influencers across consumer segments and markets.
- Build long-term creator and content partnerships.
- Evaluate influencer campaign performance and ROI.
- Coordinate celebrity collaborations and brand ambassador initiatives wherever required.

1. PR & Brand Communication

- Develop strategic PR opportunities for Jaipur Kurti.
- Manage PR agencies and media relationships.
- Identify opportunities for founder stories, interviews and brand features.
- Build visibility across fashion, business, lifestyle and retail media.
- Strengthen the overall public image and credibility of the brand.

1. Agency & Vendor Management

- Independently manage creative, digital, social media, PR, influencer and activation agencies.
- Develop clear briefs and ensure timely execution.
- Evaluate agency performance, creativity and ROI.
- Manage marketing budgets and ensure effective utilization of resources.
- Bring strategic thinking and innovative ideas in-house rather than relying solely on agency recommendations.

1. Marketing Analytics & Performance

- Track campaign performance, customer acquisition and marketing ROI.
- Monitor ROAS, traffic, engagement, conversion and customer acquisition metrics.
- Analyse which campaigns are driving brand awareness as well as actual sales.
- Prepare monthly marketing performance reports for management.
- Recommend improvements based on data, market trends and consumer behaviour.

Key Performance Indicators (KPIs)
- Brand awareness and recall
- Social media growth and engagement
- Digital traffic and conversion




- Marketing ROI / ROAS
- Customer acquisition
- Store footfall generated through campaigns
- Store sales uplift during activations
- Influencer campaign ROI
- PR and media visibility
- Campaign execution quality and timelines
- Marketing budget efficiency
- Number and quality of new marketing initiatives launched

Ideal Candidate The ideal candidate should have:
- 8–12 years of experience in brand and marketing roles.
- Strong experience with fashion, ethnic wear, lifestyle, retail or D2C brands.
- Proven experience in building, scaling or significantly strengthening a consumer brand.
- Strong understanding of fashion consumers and retail markets.
- Strategic thinking combined with a hands-on execution approach.
- Excellent campaign conceptualisation and storytelling skills.
- Strong knowledge of digital marketing, social media and content.
- Proven retail and offline marketing experience.
- Strong agency and vendor management capabilities.
- Experience in events, activations and influencer marketing.
- Strong commercial orientation with a clear focus on business outcomes.
- Ability to work in a fast-growing, entrepreneurial environment.

What We Are Looking For This is not a pure Digital Marketing role.

We are looking for a leader who can answer:

“How do we make Jaipur Kurti a nationally recognised women’s Indian-wear brand, and how do we convert that brand strength into Retail + D2C sales?”

The successful candidate will be expected to take end-to-end ownership of the brand and marketing function, from strategy and campaign conceptualisation to execution, agency management and performance measurement.

Team & Working Structure The Head – Brand & Marketing will lead the overall marketing function with support from:

- Digital Marketing
- Social Media
- Creative & Content
- Brand / Marketing Executives
- Influencer Marketing
- External Creative, Digital, PR and Activation Agencies

The role will work closely with Founder / MD / CEO, Retail, E-commerce, Sales, Merchandising and Product teams. Why Join Jaipur Kurti?

- Opportunity to lead the brand-building journey of a growing Indian fashion brand.
- High ownership and direct visibility with senior management.
- Opportunity to build and execute national-level fashion campaigns.
- Work across D2C, Retail, Marketplaces, Digital and Offline Marketing.
- Entrepreneurial and fast-paced work environment.
- Performance-linked growth opportunity.

If you are a commercially driven brand leader who can combine strategy, creativity, digital, retail and execution to build a nationally recognised fashion brand, we would love to hear from you. Apply now and be a part of Jaipur Kurti’s next phase of growth.

📌 Head-Brand & Marketing (Jaipur)
🏢 Nandani Creation
📍 Jaipur