Group Product Manager (Paediatrics/Gynecology/General) (Mumbai)

Group Product Manager (Paediatrics/Gynecology/General) (Mumbai)

24 Aug
|
BioTalent Search®
|
Mumbai

24 Aug

BioTalent Search®

Mumbai

We are hiring for our rapidly growing client in the pharmaceutical industry.

Position: Group Product Manager

Location: Mulund, Mumbai

Qualification: B. Pharm + MBA / M. Pharm + MBA

Experience: Minimum 4 to 6 Years of experience.

Salary: Negotiable, as per current CTC and industry standards.

Probation: 6 months

Expected Date of Joining: Immediate to 1 month.

Key Areas: Paediatrics, Gynecology, Ophthalmology, General.

Key Responsibilities

1. Product & Brand Strategy

- Develop brand plans based on market potential, customer needs and business objectives.
- Define positioning, communication, USP and differentiation.
- Develop annual and monthly brand plans and ensure execution.

2. Market & Competitor Intelligence

- Analyse AWACS/IMS market data, therapy trends and competitor performance.
- Identify market gaps and recent growth opportunities for brands.
- Track competitor brands, pricing, communication and promotional strategies.
- Convert market insights into actionable brand communication.

3. Field Team Management

- Guide the ABMs/PSRs/MR teams assigned to the brand.
- Conduct regular field working and joint calls.
- Ensure effective implementation of brand strategy at the field level.
- Train the team on product knowledge, scientific communication and promotional campaigns.

4. Doctor & Customer Engagement

- Understand HCP needs and develop relevant communication.




- Develop KOL relationships in relevant therapy areas.
- Gather field feedback and incorporate it into brand planning.
- Plan CMEs, RTMs, conferences, doctor engagement programs and scientific activities for Paediatric & Gynaecology Segments.

5. Promotional Material & Campaign Management

- Develop: Visual aids, Product presentations, Doctor communication, Patient education material, Product literature.
- Coordinate with BD, Medical, Regulatory, Design and Digital Marketing team for compliant execution.

6. New Product Launches

- Conduct opportunity assessment for new molecules/products with Strategy team.
- Prepare launch strategy and positioning.
- Support forecasting and commercial planning.
- Coordinate with BD, Regulatory, QA, Supply Chain and Manufacturing.
- Drive pre-launch and post-launch activities.
- Support sales-team training, communication effectiveness, cycle meetings and development initiatives.

7. Artwork Management

- Own the end-to-end artwork process—from artwork brief, content coordination and development to cross-functional review, regulatory/QA approvals, finalisation and release of approved artworks.

8. Performance Analytics

- Regularly analyse sales, market growth, ROI, CRM, doctor engagement and territory performance and present actionable insights to Top Management.

📌 Group Product Manager (Paediatrics/Gynecology/General) (Mumbai)
🏢 BioTalent Search®
📍 Mumbai

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