General Manager (Sales)

Position: General Manager – Sales (GM – Sales)

Department: Sales & Marketing

Industry: Iron & Steel / Steel Products

Location: Jaipur, Rajasthan

Reporting To: Managing Director / Director

Job Summary The General Manager – Sales will be responsible for leading the overall sales function, developing business strategies, achieving sales and revenue targets, managing key customers, and expanding the company's market presence. The role requires strong knowledge of the steel industry, excellent leadership skills, and the ability to manage sales teams, dealers, and institutional customers.

Key Responsibilities

1. Sales Strategy & Business Development

- Develop and implement the company's overall sales strategy and business plan.
- Set monthly, quarterly, and annual sales targets for the sales team.
- Identify new markets, customers, dealers, distributors, and business opportunities.
- Expand the company's presence across Rajasthan and other assigned markets.
- Monitor market trends, customer requirements, and competitor activities.
- Develop strategies to increase sales volume, revenue, and profitability.

2. Team Management

- Lead, motivate, and manage the sales team.
- Allocate sales targets and territories to team members.
- Monitor individual and team performance.
- Conduct regular sales review meetings.
- Provide coaching, guidance, and training to sales personnel.
- Ensure achievement of assigned sales targets.

3. Dealer & Vendor Management

- Develop and maintain strong relationships with dealers and distributors.
- Appoint new dealers/distributors as per business requirements.
- Monitor dealer performance, sales volume, stock, and outstanding payments.
- Resolve dealer and distributor grievances.
- Develop schemes and business strategies to improve channel sales.

4. Key Account & Institutional Sales

- Manage relationships with major customers, contractors, builders, fabricators, and institutional clients.
- Develop new B2B and institutional business opportunities.




- Negotiate commercial terms, pricing, and contracts within company policies.
- Ensure high customer satisfaction and long-term business relationships.

5. Market & Competitor Analysis

- Regularly monitor steel prices, demand, supply, and market conditions.
- Track competitor pricing, products, schemes, and market activities.
- Provide market intelligence and sales forecasts to senior management.
- Identify opportunities and risks affecting business growth.

6. Sales & Inventory Coordination

- Coordinate with production, procurement, logistics, stores, and finance teams.
- Ensure adequate stock availability according to market demand.
- Monitor dispatches and delivery schedules.
- Minimize stock ageing and slow-moving inventory.

7. Collection & Credit Management

- Monitor customer outstanding payments and credit limits.
- Ensure timely collection of receivables.
- Coordinate with the finance/accounts department for recovery of outstanding dues.
- Control credit exposure and minimize bad debts.

8. Reporting & MIS

- Prepare and review daily, weekly, and monthly sales reports.
- Analyze sales achievement against targets.
- Prepare sales forecasts and business projections.
- Submit regular MIS and performance reports to senior management.
- Monitor key sales KPIs and take corrective actions where required.

9. Customer Relationship Management

- Maintain strong relationships with existing and potential customers.
- Handle major customer complaints and commercial issues.
- Ensure timely resolution of customer concerns.
- Develop long-term customer retention strategies.

10.



Compliance & Process Management

- Ensure sales activities are carried out according to company policies.
- Ensure proper documentation of orders, quotations, invoices, and dispatches.
- Coordinate with HR, Finance, Operations, and other departments for smooth business operations.

Key Performance Indicators (KPIs)

- Achievement of monthly/annual sales targets
- Sales revenue and profitability
- New customer/dealer acquisition
- Dealer/distributor network growth
- Customer retention
- Collection and outstanding control
- Market share growth
- Sales team productivity
- Inventory turnover
- Gross margin / contribution

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
- MBA/PGDM in Sales & Marketing will be preferred.
- Strong knowledge of the Iron & Steel industry and B2B/channel sales.
- Solid leadership, negotiation, communication, and analytical skills.

Experience

- 12–18+ years of overall sales experience, preferably in the Iron & Steel industry.
- Experience in handling large sales teams and dealer/distributor networks.
- Experience in institutional/B2B sales and key account management will be an advantage.

Required Skills

- Sales & Business Development
- Team Leadership
- Dealer & Distributor Management
- B2B / Institutional Sales
- Negotiation & Commercial Management
- Market Analysis
- Customer Relationship Management
- Sales Forecasting
- MIS & Reporting
- Collection & Credit Management
- MS Excel / ERP / CRM
- Strong communication and presentation skills

Personal Attributes

- Strong leadership and decision-making ability
- Result-oriented approach
- Excellent negotiation skills
- Strong market networking
- Strategic thinking
- Customer-focused mindset
- Ability to work under pressure and achieve targets
- Willingness to travel extensively for business development

Contact No: (phone hidden) (phone hidden)

(phone hidden)

📌 General Manager Sales (Jaipur)
🏢 Rajasthan Ispat Udyog
📍 Jaipur