Role Overview

Dave Standards is looking for a Freelance Content Strategist who can develop creative, engaging, and performance-focused content concepts for ad creatives across different projects and brands. The role will involve working across multiple content formats and adapting ideas based on the platform, audience, and campaign objective.

Key Responsibilities

- Develop content strategies, concepts, and scripts for paid ad creatives across different projects.
- Create concepts for UGC, Podcast-style, Long-form, Short-form, testimonial, storytelling, and performance-driven content .
- Research trends, competitors, audience behaviour, and winning ad formats to identify new creative opportunities.
- Develop strong hooks, storylines, CTAs, and content angles focused on engagement and conversion.
- Adapt the same product/message into multiple creative formats and variations for testing.
- Work closely with video editors, content creators, designers, and performance marketing teams to execute concepts.
- Review creative performance and use insights to improve future concepts, hooks, and scripts.
- Maintain consistency with brand guidelines while experimenting with new creative styles.

Requirements





- 2+ years of experience in content strategy, advertising, creative strategy, or a similar role.
- Strong understanding of performance marketing and ad creatives .
- Experience creating content strategies for UGC, Reels/Shorts, Podcasts, YouTube, and long-form content .
- Excellent understanding of hooks, storytelling, audience psychology, and conversion-focused content .
- Ability to work across different industries, products, and target audiences.
- Strong research, communication, and creative thinking skills.
- Ability to work independently and deliver within agreed timelines.
- Experience with D2C/e-commerce brands will be an added advantage.

Engagement Position: Freelance / Project-Based

Company: Dave Standards

Work Mode: Versatile / Remote

Engagement: Project-based with potential for long-term collaboration

Ideal Candidate

Someone who can take a product or brief and turn it into multiple fresh, platform-ready creative ideas —from a UGC Reel or podcast-style ad to a long-form storytelling video—while keeping the content focused on performance, engagement, and conversions .

📌 (Freelance) Content Strategist (India)
🏢 Dave Standards
📍 India