Job Information

- Date Opened 08/20/2026
- Job Type Full time
- Work Experience 5+ years
- Industry Manufacturing
- Salary Based on experience, performance, business development capabilities and industry norms + incentives
- City Ahmadabad City
- State/Province Gujarat
- Country India
- Zip/Postal Code 380015

About Us

We, the team of “The Concrete Shop”, thank you for showing your interest in our brand. The concrete shop is a retail outlet housing many unique premium brands representing concrete. Hence, we call it “DIVIDED BY UNIQUENESS, UNITED BY CONCRETE”. Our products are made of premium grade of precast concrete like FRC, GRC, SFRC, PFRC, UHPC, Pervious Concrete, Pigmented Concrete, Decorative Concrete etc. We work with highly customised production system where designers and architects get freedom to explore more in concrete.

We have team who are constantly working on new designs and development of products. Till date, we have developed more than 2500 concrete products using our skill and expertise. We have tried to cater wide range of customer segment by making such a huge products portfolio.

We have in-house expertise to create new designs, prototyping, creating moulds, batching and mixing, production, packaging and delivery. We have created 150+ secrete concrete formulations. Our team has enough knowledge to make concrete more “Beautiful”.

Do visit our website for more information about our product range.

Best Regards

Team The Concrete SHOP

1. JOB PURPOSE: To drive franchise, dealer, and distribution network expansion for The Concrete Shop®, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by managing end-to-end sales, lead generation, and channel development activities. The role involves identifying new business opportunities, acquiring customers, onboarding franchise partners, and providing continuous support and handholding to ensure successful business operations, sustained growth, and solid market presence.

2. ROLE AND RESPONSIBILITIES:

A. Lead Generation & Market Development

- Generate qualified leads through various sources including architects, consultants, builders,

market networks, showroom owners, traders, etc.
- Identify new markets, regions, and business opportunities for franchise and dealer expansion.
- Build and connect with multiple lead sources to ensure a consistent business pipeline.




- Support marketing and initiatives for demand generation.

B. Franchise, Dealer & Distributor Development
- Identify, onboard, and develop new franchise partners, dealers, and distributors.
- Drive expansion of channel network aligned with company growth strategy.
- Generate business opportunities and leads for distributors to support their growth.
- Ensure proper setup and smooth onboarding of channel partners.
- Manage and coordinate franchise documentation, agreements, and onboarding formalities,

ensuring alignment with company policies, commercial terms, and applicable legal requirements.
- Ensure accuracy, completeness, and compliance of all franchise-related documentation,

and coordinate with management or legal advisors wherever required. C. Customer Acquisition & Business Growth
- Drive customer acquisition through franchise partners, dealers, and distributor network

across assigned regions.
- Support and guide partners in understanding customer requirements and offering suitable

product solutions.
- Enable conversion of leads into confirmed business through effective coordination and

support to franchise partners.
- Strengthen long-term relationships with franchise partners to ensure repeat business,

referrals, and sustained network growth. Rev.01/ date:15.5.2017 Prepared by Approved by

D. Franchise Support & Handholding

- Provide continuous support and handholding to franchise partners, dealers, and distributors

for up to initial 1–2 years.
- Guide partners in operations, sales approach, and market development.
- Ensure partners are aligned with company standards, processes, and brand positioning.
- Monitor partner performance and provide improvement inputs.

E. Coordination & Execution
- Coordinate with internal teams including design, production, and management for smooth

execution.
- Track sales progress, partner performance, and market response.
- Ensure timely communication and resolution of issues.
- Maintain records of leads, partners, and business activities.





F. Commercial & Reporting
- Support pricing discussions, negotiations, and deal closures.
- Maintain sales MIS, reports, and pipeline data.
- Track revenue generation, conversion ratios, and business growth metrics.
- Ensure adherence to company policies and reporting standards.3. KRA & KPI
- Number of franchises, dealer, and distributor onboardings
- Lead generation and conversion rate
- Customer acquisition and business revenue generated
- Expansion of market presence and channel network
- Partner performance and retention
- Accuracy and timeliness of franchise onboarding documentation and agreement execution
- Timely reporting and adherence to sales processes

3. KRA & KPI

- Number of franchises, dealer, and distributor onboardings
- Lead generation and conversion rate
- Customer acquisition and business revenue generated
- Expansion of market presence and channel network
- Partner performance and retention
- Accuracy and timeliness of franchise onboarding documentation and agreement execution
- Timely reporting and adherence to sales processes

Requirements

4. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Education:

Graduate / MBA (Sales / Marketing)

Experience:

- 4–8 years of experience in sales, franchise development, or channel sales.
- Experience in dealer/distributor network expansion is preferred.
- Experience in construction, building materials, or related industry is an advantage.
- Exposure to franchise documentation, agreements, and onboarding processes will be

preferred. 5. COMMUNICATIONS AND RELATIONSHIPS

Internal: Sales, Marketing, Design, Production, and Management teams.

External: Franchise partners, dealers, distributors, architects, consultants, builders, and customers.

Skills

- Lead generation and business development
- Franchise, dealer, and distributor management
- Customer acquisition and relationship management
- Strong networking and source development skills
- Negotiation and closing skills
- Planning, follow-up, and execution ability
- Coordination and stakeholder management
- Reporting and MIS handling
- Basic understanding of franchise documentation, agreements, and legal/commercial

processes.

Benefits

Salary Range Based on experience, performance, business development capabilities and industry norms +

incentives

📌 Franchise Development & Expansion (Ahmedabad)
🏢 Concrete Shop
📍 Ahmedabad