Gen Z Founder-Led Growth & Social Content Manager

Heddl.app

About Heddl

Heddl is building a new approach to B2B GTM helping companies humanise outbound and build relationships instead of adding to the noise of spam.

We're looking for a Gen Z, internet-native content operator who can turn founder insights, customer stories, GTM trends and product learnings into content that people want to watch, read, share and talk about.

This is not a traditional Social Media Manager role.

We want someone who understands content, virality, founder-led growth, search and AI discovery.

The Role

You will own Heddl's organic content engine across:

- LinkedIn
- X
- Instagram
- YouTube Shorts
- Blog / SEO
- AEO / GEO / AI search

Your job is to make Heddl:

Known → Trusted → Discussed → Discovered → Cited → Remembered.

You will work directly with founders to turn conversations, opinions, experiences, customer insights and GTM observations into a continuous stream of content.

One founder conversation should be capable of becoming:

LinkedIn post + video + X thread + Reel + carousel + article + newsletter + research idea.

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What You'll Own

- Founder-Led Content

Extract the founder's

- Opinions
- Stories
- Contrarian views
- Lessons
- Failures
- Customer insights
- GTM observations
- Industry predictions

Then turn them into content that feels human, opinionated and authentic — not corporate marketing.

You should be obsessed with hooks.

Instead of

«"AI is changing sales."»

Think

«"AI didn't kill cold outreach. It killed mediocre cold outreach."»

---

- Short-Form Video

Create and edit

- Founder talking-head videos
- Product demos
- Screen recordings
- Commentary/reaction videos
- Educational Shorts/Reels
- Fast-cut social clips

You should understand hooks, retention, pacing, storytelling and why people stop scrolling.

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- Build Recognisable Content Series

Create repeatable formats such as:
- GTM Things Nobody Tells You
- Cold Email Crimes
- Founder GTM Diaries
- We Tried It
- Fix This GTM
- 30 Seconds of GTM

We want a content engine, not random posts.

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- Build Heddl's Point of View

Help establish Heddl as a recognisable voice around:
- Humanised outbound
- AI-generated spam
- Founder-led sales
- Modern prospecting
- Relationship-led GTM
- AI + GTM
- Sales engagement
- Personalisation
- Modern SDR teams

We want someone to see a post and think:

«"This sounds like Heddl."»

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- SEO + AEO + GEO

You don't need to be a technical SEO expert.





But you must understand how modern content gets discovered through Google and AI search.

Understand the basics of

- Search intent
- Keyword research
- Topic clusters
- Pillar content
- Internal/external linking
- Content optimisation
- Search Console
- AEO / answer optimisation
- GEO / generative search visibility
- AI citations
- Digital authority

Think beyond

«"How do we rank this article?"»

Think

«"Can we create the best answer on the internet — and become a source that Google, ChatGPT and other AI systems want to reference?"»

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- Create Authority & Backlinks

We don't want spammy link building.

We want earned authority.

You should understand how to create:

- Original research
- Industry reports
- Benchmarks
- Surveys
- Proprietary data
- Frameworks
- Templates
- Useful tools/calculators
- Data-driven articles

Then identify high-authority publications, communities, newsletters and websites that may reference them.

The mindset

«Don't ask "How do we get 100 backlinks?"»

Ask

«"What can Heddl publish that 100 websites would genuinely want to reference?"»

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- Build the Content Flywheel

We want one strong idea to travel across the entire ecosystem:

Founder insight

↓

Social content

↓

Video

↓

Long-form article

↓

SEO

↓

AI discovery

↓

Earned backlinks

↓

Authority

↓

Community

↓

Inbound demand

Your job is to connect these dots.

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Who We're Looking For

Must Have

- 1–4 years in social/content/creator marketing or an exceptional portfolio
- Excellent English and writing ability
- Deep understanding of LinkedIn + short-form video
- Strong instinct for hooks and storytelling
- Comfortable creating/editing videos
- Internet-native and understands Gen Z culture
- Curious about startups, AI, SaaS, sales and GTM
- Comfortable working directly with founders
- Fast, experimental and highly self-driven
- Basic understanding of SEO, AEO, GEO and backlinks

Major Advantage

- You've grown a personal brand/account
- You've created genuinely viral content
- You've worked with founders
- You understand B2B SaaS/GTM
- You can edit Reels/Shorts yourself
- You've grown organic search traffic




- You've created content that earned backlinks
- You've built research/data-led content
- You've seen Heddl-type content appear in AI search

Portfolio > Resume.

If you've taken an account from 0 → 20K followers, we'd rather talk to you than someone with five years of corporate social media experience.

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The Personality

You are

Curious. Internet-native. Opinionated. Fast. Creative. Experimental.

You're comfortable saying

«"This idea isn't interesting."»

«"The hook is weak."»

«"Let's make this controversial."»

«"This should be a video."»

«"This deserves a research report."»

«"Nobody has answered this properly — we should own it."»

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What This Job Is NOT

- Canva-posting
- Content scheduling
- Corporate social media
- Generic SEO blogging
- Spammy backlink building
- Vanity-metric chasing

You're expected to build the content and discovery machine.

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First 90 Days

First 30 Days

Understand Heddl, the founders, customers and audience.

Build the content pillars, founder voice, formats, content calendar and SEO/GEO chance map.

Days 31–60

Launch recurring content series, founder video, cross-platform distribution and initial authority/research assets.

Days 61–90

Build a repeatable engine where:

1 idea → 5–10 native content assets → multiple channels → search/AI visibility → authority → inbound.

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How We'll Measure Success

Content

Quality, consistency, output and experiments.

Audience

Reach, relevant followers, shares, saves, comments and community.

Search & AI

Organic traffic, ranking keywords, search visibility, AI mentions/citations and content authority.

Brand

Founder visibility, Heddl awareness, industry mentions and inbound conversations.

Business

Qualified inbound, demos and content-assisted pipeline.

Hiring Test

Take this idea

«"Cold outreach is becoming less effective because everyone is using AI to send more messages."»

Show us

- A LinkedIn post
- A 45-second founder video script
- An X thread
- A Reel concept
- Three alternative hooks
- An SEO/article angle
- One original research idea that could earn backlinks

We're not looking for perfection.

We want to see how you think.

The One-Line Description

We're looking for a Gen Z content operator who can turn founder insights into content people want to watch, read, share and talk about while building Heddl's search visibility, AI discoverability and digital authority.

Don't send us a generic resume. Show us that you understand content.

📌 Founder-Led Growth & Social Content Intern (Bengaluru)
🏢 GetGTM
📍 Bengaluru