!!PLEASE READ BEFORE APPLYING!!

We are looking for someone who can take a requirement from:

Strategy → Content Idea → Creative Brief → Designer/Editor → Feedback → Final Creative → Social Media

You don't need to be an expert designer, but you should have a strong creative eye and be able to clearly guide designers and editors on how content and creatives should look and feel.

Prior experience with Fashion / Apparel / Fashion D2C brands is highly preferred.

Position: Social Media Manager

Industry: Fashion / D2C / Performance Marketing

Experience: 1–3 Years

Position Type: Full-Time

Work Mode: Remote

Open Positions: 1

Joining: Immediate

Salary: Based on Interview & Experience

About The Role

We are looking for a Social Media Manager with a robust focus on Creative Strategy & Content to join our team.

You will be responsible for planning and coordinating social media content, Meta Ads, Google Ads, and brand creatives, working closely with designers, video editors, performance marketers, and clients.

This is not a traditional social media management role focused only on posting and scheduling. The role is heavily focused on creative thinking, content planning, visual direction, trend research, copywriting, and managing the creative execution process.

Responsibilities

- Develop social media content ideas, creative concepts, hooks, angles, and content themes for fashion/D2C brands.
- Plan and coordinate social media content across Instagram, Reels, Stories, Carousels, Static Posts, UGC, and other formats.
- Research and provide creative references for social media, Meta Ads, Google Ads, and websites.
- Create clear creative briefs and guide designers on fonts, typography, layouts, colors, imagery, hierarchy, and overall visual direction.
- Guide video editors on hooks, storytelling, pacing,



transitions, text placement, references, and overall visual treatment.
- Write captions, ad copies, headlines, hooks, CTAs, and promotional messaging.
- Write scripts for UGC, founder-led videos, reels, product videos, and social content.
- Research competitors, fashion brands, social media trends, and winning creatives.
- Identify new content formats, trends, references, and creative opportunities for brands.
- Assist with AI creative concepts, references, and AI-generated content.
- Coordinate with clients for content requirements, feedback, revisions, and creative approvals.
- Work with the performance marketing team to develop new creative angles based on campaign performance.
- Help build and maintain a consistent visual identity and creative language across social media and paid advertising.

Required Skill

- Prior experience working with Fashion / Apparel / Fashion D2C / Lifestyle Brands is highly preferred.
- Strong understanding of social media content, fashion content, and customer psychology.
- Good knowledge of fonts, typography, visual hierarchy, composition, layouts, colors, and creative design principles.
- Robust copywriting and scriptwriting skills.
- Good understanding of Instagram, Reels, Meta Ads, and performance creatives.
- Strong creative research and reference-finding ability.
- Strong understanding of what makes social media content visually engaging and commercially effective.
- Good communication and client coordination skills.
- Ability to manage and coordinate designers and video editors effectively.
- Ability to manage multiple content requirements and timelines.
- Familiarity with Canva, ChatGPT, Meta Ads Library, CapCut, Instagram, Pinterest, and AI creative tools is a plus.

Requirements added by the job poster

- • 1+ years of Retail Apparel and Fashion experience

📌 FASHION E- COMMERCE EXPERIENCED SOCIAL MEDIA MANAGER (India)
🏢 Brandscalez
📍 India