- ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)
and Below-The-Line (BTL) marketing strategies to enhance brand visibility and engagement.
- Vendor Management: Identify, negotiate, and manage relationships with vendors to ensure timely and cost-effective delivery of marketing materials and services.
- Brand Partnerships: Establish and maintain strategic brand partnerships to amplify marketing efforts and reach new audiences.
- Marketing Strategies: Create and implement comprehensive marketing strategies that align with business objectives and drive growth.
- Planning and Execution: Plan, coordinate, and execute marketing campaigns and initiatives, ensuring seamless delivery and maximum impact.
- Corporate Events Execution: Organize and manage corporate events, including product launches, trade shows, and promotional activities.
- Lead Generation Campaigns: Design and implement lead generation campaigns to attract and convert potential customers.
- Society Activities: Plan and execute Resident Welfare Association
(RWA) activities to engage with local communities and promote brand awareness.
- Data Validation Skills: Ensure accuracy and integrity of marketing data through meticulous data validation processes.
- Budget Planning vs Spends: Develop and manage marketing budgets,
ensuring optimal allocation of resources and tracking expenditures against planned budgets.
- Understanding on ROI: Analyze and report on the return on investment (ROI) of marketing campaigns to assess their effectiveness and make data-driven decisions.
- Competition Analysis: Conduct thorough competition analysis to identify market trends, opportunities, and threats.
- Survey and Insights: Conduct surveys to gather customer insights and feedback.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in offline BTL marketing and event management.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent negotiation and communication skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for innovation and continuous improvement.
Qualifications
Minimum 4 - 5 years of experience with marketing campaign execution and lead generation experience.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in offline BTL marketing and event management.
- Solid analytical skills and proficiency in data analysis tools.
- Excellent negotiation and communication skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for innovation and continuous improvement.