The purpose of the Marketing Specialist role is to drive brand visibility and engagement through innovative and effective Below-The-Line (BTL)
marketing strategies. This role is crucial in creating meaningful connections with target audiences, managing vendor relationships, and executing impactful marketing campaigns that contribute to the overall growth and success of the company.
Key Result areas
- ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)
and Below-The-Line (BTL) marketing strategies to enhance brand visibility and engagement.
- Vendor Management: Identify, negotiate, and manage relationships with vendors to ensure timely and cost-effective delivery of marketing materials and services.
- Brand Partnerships: Establish and maintain strategic brand partnerships to amplify marketing efforts and reach current audiences.
- Marketing Strategies: Create and implement comprehensive marketing strategies that align with business objectives and drive growth.
- Planning and Execution: Plan, coordinate, and execute marketing campaigns and initiatives, ensuring seamless delivery and maximum impact.
- Corporate Events Execution: Organize and manage corporate events, including product launches, trade shows, and promotional activities.
- Lead Generation Campaigns: Design and implement lead generation campaigns to attract and convert potential customers.
- Society Activities: Plan and execute Resident Welfare Association
(RWA) activities to engage with local communities and promote brand awareness.
- Data Validation Skills:
Ensure accuracy and integrity of marketing data through meticulous data validation processes.
- Budget Planning vs Spends: Develop and manage marketing budgets, ensuring optimal allocation of resources and tracking expenditures against planned budgets.
- Understanding on ROI: Analyze and report on the return on investment (ROI) of marketing campaigns to assess their effectiveness and make data-driven decisions.
- Competition Analysis: Conduct thorough competition analysis to identify market trends, opportunities, and threats.
- Survey and Insights: Conduct surveys to gather customer insights and feedback.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in offline BTL marketing and event management.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent negotiation and communication skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for innovation and continuous improvement.
Qualifications
Minimum 4 - 5 years of experience with marketing campaign execution and lead generation experience.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in offline BTL marketing and event management.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent negotiation and communication skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for innovation and continuous improvement.