24 Aug
|
Motion Education
|
Kota
24 Aug
Motion Education
Kota
**ROLE OVERVIEW To own the end-to-end performance of Motions books and study material business on Amazon, Flipkart, and emerging e-commerce platforms. Responsible for driving sales of JEE and NEET titles, identifying market opportunities, and working closely with the content team to develop new book requirements that meet student demand.
**KEY RESPONSIBILITIES
**1. E-Commerce Operations Sales - Own daily performance tracking across Amazon Seller Central and Flipkart Seller Hub - traffic, conversion, sales, returns, and cancellations - Manage product listings end-to-end: titles, descriptions, images, A+ content, and keyword-rich metadata for organic ranking improvement - Use tools such as Helium 10 to audit listing quality scores and implement improvements across all active SKUs - Ensure stock availability, timely fulfilment, and co-ordination with the dispatch team for Cocoblu (bulk Amazon vendor) POs every Monday - Raise vendor central invoices within 48 hours of delivery; download and archive Proof of Delivery (POD) documents within 90 days - Manage E-way bills, packing slips, and ASN (Advance Shipment Notification) in co-ordination with the logistics team
**2. Advertising Performance Marketing - Plan, launch, and optimise Sponsored Product (SP), Sponsored Brand, and category campaigns on Amazon and Flipkart - Maintain TACOS (Total Advertising Cost of Sales) pause or restructure campaigns where ROI falls below 3 - Co-ordinate with the Paid Ads team on budget allocation, campaign briefs, and cross-platform performance reviews - Leverage Flipkart-specific affordability tools - EMI, Flipkart Pay Later, cashback offers - to improve conversion rates
**3.
Market Research Trend
Analysis - Continuously research trending JEE and NEET books, competitive titles, and emerging study material categories on Amazon, Flipkart, and academic bookstores - Monitor bestseller rankings,
keyword search volumes, and customer review patterns for competing titles to identify unmet demand - Analyse student queries, social media discussions, and Play Store reviews to surface topic areas where Motion does not yet have a product - Track competitor publishers for current launches, pricing changes, and promotional strategies - Prepare a monthly competitive intelligence report covering top titles, pricing benchmarks, and market share trends
**4.
New Book
Development - Content Co-ordination - Translate market research insights into clear product requirements for the content team - topic, format, target student segment, exam relevance, and competition gap - Create structured book requirement documents including: target exam, subject, class/grade, difficulty level, proposed chapter structure, and key selling points - Co-ordinate closely with the academic and content teams to ensure books are developed to market specifications and launched on time - Define pricing strategy for new titles based on competitor benchmarks and Motions positioning - Work with the branding team to ensure listing assets - cover image, product images, and A+ content - are created and optimised before launch - Set up post-launch review acquisition strategy to accelerate organic ranking on Amazon
**5.
Platform Growth New
Channels - Expand the books catalogue to Meesho, Swiggy Instamart (quick commerce),
and any other relevant e-commerce platforms - Drive a review acquisition programme - post-delivery nudges on Seller Central, incentive-based reviews via PYQ app credit, co-ordinated with the Tech Support team - Publish regular organic social media content (in co-ordination with the branding team) to drive traffic to e-commerce listings and improve organic rankings - Identify and pitch book bundles, combo offers, and cross-sell opportunities with the digital product portfolio (app subscriptions, test series)
**REQUIRED SKILLS EXPERIENCE
**Must have - 3-5 years of e-commerce experience on Amazon Seller Central or Flipkart Seller Hub - Hands-on experience with Amazon Sponsored Products and Flipkart PLA campaigns - Working knowledge of Amazon listing quality tools (Helium 10 or equivalent) - Experience with catalogue management - titles, descriptions, images, A+ content - Strong analytical skills - ability to read and act on keyword reports, search term data, and TACOS/ROI metrics - Prior experience selling in the education, books, or stationery category strongly preferred - Familiarity with JEE and NEET exam ecosystem, popular titles, and student purchase behaviour
Good to have - Experience at an EdTech company or academic publisher (MTG, Arihant, Oswaal, Cengage India, DC Pandey) - Experience writing product briefs or market requirement documents for physical products - Understanding of Amazon Prime readiness and Flipkart Assured badge criteria - Exposure to D2C e-commerce in addition to marketplace selling - Basic knowledge of SEO and social media content for e-commerce traffic****
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 E-Commerce Manager u2014 Books Division (Kota)
🏢 Motion Education
📍 Kota