About Rupeek:

Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India.

With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes.

Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised $25M in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth. Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

Location: Bangalore

Experience: 8-12 Years

Industry: Fintech / NBFC / Financial Services

About the Role:

We are looking for a highly analytical and strategic Director/ Senior Director- Category to lead our gold loan product vertical. This role is critical in driving product strategy, improving customer experience, managing cross-functional initiatives, and supporting business growth through data-driven decision-making.

You will work closely with leadership, product, technology, operations, risk, and marketing teams to shape the future of gold loan offerings and optimize the overall customer journey.

Key Responsibilities:

- Category Ownership: Lead the gold loan product category—owning P&L;, customer journey, funnel optimization, and product innovations.
- Strategy & Planning: Identify growth opportunities, create business plans,



and implement GTM strategies for new offerings or regions.
- Business Analysis: Use quantitative and qualitative data to identify trends, assess performance, and recommend actionable insights.
- Data Visualization & BI: Build dashboards, reports, and visualization tools using platforms like Tableau, Power BI, or similar to track KPIs and present insights to leadership.
- Program Management: Drive cross-functional projects with product, tech, operations, and marketing teams, ensuring timely delivery of strategic initiatives.
- Market Intelligence: Conduct competitive benchmarking, customer research, and regulatory analysis to stay ahead in the gold loan market.
- Customer-Centric Solutions: Constantly optimize the user experience by mapping the journey, identifying friction points, and recommending improvements.
- Stakeholder Management: Collaborate with internal teams and external partners, ensuring alignment across functions.

Requirements:

- 8-12 years of relevant experience in product management, category management, or program management roles.
- Proven experience in a fintech, BFSI , or lending workplace.
- Strong background in business analysis , data visualization , and business intelligence tools (Excel, SQL, Tableau, Power BI, etc.).
- Excellent problem-solving, communication, and project management skills.
- Demonstrated ability to work in cross-functional teams and manage multiple stakeholders.
- Strong academic background from a Tier 1 or Tier 2 institution .

Preferred Skills:

- Knowledge of financial services regulations related to lending.
- Experience in agile project management or product lifecycle development.
- Exposure to rural or semi-urban lending segments is an added advantage.

Why Join Us?

- Be part of a rapidly growing and tech-enabled gold loan company shaping the future of asset-backed lending.
- Lead strategic initiatives that directly impact business growth and customer experience.
- Work with top-tier professionals and gain exposure to the full spectrum of financial product management.

📌 Director/ Senior Director - Category (Bengaluru)
🏢 Rupeek
📍 Bengaluru