Company Description The iGaming People is a global media platform, intelligence hub, and professional community serving the lottery, casino, betting, and gaming sectors. Originating as a LinkedIn group, it has grown into a trusted destination with over 35,000 members worldwide, connecting professionals across Africa, Latin America, Asia, and Europe.

The platform focuses on researched, insightful content covering regulatory changes, market trends, technology developments, and key industry figures. It also fosters community and collaboration among operators, suppliers, regulators, platform providers, payment companies, and investors. The iGaming People delivers actionable intelligence to help industry professionals make informed decisions, identify opportunities, and advance their careers.

Role Description – iGaming Digital Marketing Specialist

We are looking for an iGaming Digital Marketing Specialist who understands the online gaming industry and can support digital marketing activities for iGaming brands across global markets.

The ideal candidate should have hands-on experience working with an iGaming, sportsbook, casino or betting brand and understand how digital marketing contributes to player acquisition, engagement and growth.

Key Responsibilities

- Plan and execute digital marketing campaigns for iGaming brands across SEO, PPC, social media, email and other digital channels .
- Research and understand global iGaming markets, competitors, players and emerging industry trends .
- Support player acquisition and conversion activities, including campaign optimization, landing pages and promotional campaigns.
- Manage and optimize paid campaigns across relevant platforms to improve traffic, registrations, deposits and overall campaign performance .
- Develop and coordinate social media and content marketing activities for iGaming audiences.
- Monitor website and campaign performance using Google Analytics and other analytics tools and provide actionable insights.
- Track key marketing KPIs and prepare regular performance reports .




- Identify new digital marketing opportunities and test new channels, tools and approaches.
- Work closely with the content, design, sales and business development teams to execute campaigns effectively.
- Stay updated on iGaming regulations, market developments, competitors and digital marketing trends across key global markets.
- Support multiple projects/clients and ensure activities are delivered within agreed timelines.

In short: we're looking for someone who doesn't just understand digital marketing, but understands how digital marketing works specifically in iGaming and how it can drive registrations, deposits and player growth.

Qualifications

- 2–3 years of relevant digital marketing experience within the iGaming industry , preferably with an online casino, sportsbook, betting or gaming brand.
- Strong understanding of the global iGaming industry, key markets, players, competitors and digital marketing trends .
- Hands-on experience in planning and executing multi-channel digital marketing campaigns across paid, organic, social, email and other relevant channels.
- Strong understanding of iGaming customer acquisition, conversion and retention , including the player journey from acquisition to deposit/registration.
- Experience in Social Media Marketing , including content planning, audience engagement and platform-specific optimization.
- Good understanding of SEO, PPC/paid advertising, landing pages and conversion optimization .
- Strong Web Analytics and performance reporting skills, with the ability to track KPIs and use data to optimize campaigns.
- Familiarity with tools such as Google Analytics, Google Ads, Meta Ads, Search Console, SEO tools, CRM/email marketing platforms and social media management tools.
- Solid written and verbal English communication skills and ability to work with international teams/clients.
- Ability to work independently, manage multiple campaigns/projects and meet deadlines in a fast-paced, remote working environment .
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (India)
🏢 iGaming People
📍 India