Job Summary

We are looking for a results-driven Digital Marketing Associate with hands-on experience managing paid advertising campaigns and working with CRM software. The ideal candidate will support lead generation, campaign optimization, and customer engagement initiatives across digital channels while leveraging CRM tools to track, analyze, and improve marketing performance.

Key Responsibilities

Paid Advertising & Campaign Management

- Plan, execute, and optimize paid ad campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, or other relevant channels
- Monitor campaign performance, budgets, CTR, CPC, CPL, and ROAS
- Conduct A/B testing on ad creatives, copy, and landing pages
- Coordinate with design and content teams for ad assets

CRM & Lead Management
- Manage and update leads, contacts, and pipelines within CRM systems (e.g., HubSpot, Salesforce, Zoho, or similar)
- Set up and manage email marketing campaigns, workflows, and automations
- Track lead sources and campaign attribution through CRM reports
- Ensure data accuracy, segmentation, and compliance with data policies

Analytics & Reporting
- Analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM reports
- Prepare weekly/monthly performance reports with actionable insights
- Identify opportunities to improve conversion rates and lead quality

Collaboration & Optimization
- Work closely with sales teams to align on lead quality and follow-up processes
- Support website optimization initiatives related to paid traffic and lead capture
- Stay updated with digital marketing trends, ad platform updates, and CRM best practices





The ideal candidate should have experience in:
- LinkedIn Sales Navigator
- Lead Generation and Database Management
- Prospect Follow-ups and Engagement
- Lead Tracking and Reporting
- Marketing Automation Tools (GoHighLevel, HubSpot, Mailchimp, etc.)
- Newsletter Creation and Management
- Email Campaign Setup and Execution
- Landing Page Creation and Optimization
- Content Creation and Copywriting
- Social Media Management
- Basic Graphic Design Skills (Canva, Adobe Express, etc.) / Video editing
- AI Tools Proficiency for Content Creation and Productivity

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1–3 years of experience in digital marketing, paid ads, or performance marketing
- Hands-on experience with paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Experience working with CRM software (HubSpot, Salesforce, Zoho, or equivalent)
- Robust analytical skills and comfort working with data and reports
- Basic understanding of SEO, landing pages, and conversion optimization
- Good communication and coordination skills

Preferred Qualifications

- Experience with marketing automation and email campaigns
- Familiarity with tools like Google Tag Manager, Looker Studio, or similar
- Experience in B2B or B2C lead generation environments
- Certification in Google Ads, Meta Ads, or CRM platforms

Key Performance Indicators (KPIs)

- Cost per lead (CPL) and return on ad spend (ROAS)
- Lead conversion and qualification rates
- Campaign engagement metrics (CTR, impressions, conversions)
- CRM data accuracy and campaign attribution quality

📌 Digital Marketing Specialist (Ahmedabad)
🏢 MYCPE ONE
📍 Ahmedabad