About The Company Visa Master Canada (VMC) is a trusted Canadian immigration consultancy led by a Regulated Canadian Immigration Consultant (RCIC) licensed under R705959. With multiple offices across Canada, VMC specializes in temporary visas, permanent residency, work permits, study permits, and citizenship applications.

The team combines in-depth knowledge of immigration laws and policies with a commitment to personalized, up-to-date guidance. VMC focuses on integrity, professionalism, and building strong client relationships to help individuals and families achieve their immigration goals. Candidates joining VMC will be part of a mission-driven organization dedicated to providing seamless, client-centered immigration solutions.

About The Role We are seeking a highly motivated and strategic Digital Marketing & Social Lead Generation Specialist to join our dynamic marketing team. This role is pivotal in enhancing our online presence through organic digital marketing efforts and proactive social media outreach.

The ideal candidate will be responsible for managing and executing content strategies across multiple social platforms, engaging with prospective clients in targeted online communities, and converting casual interest into qualified consultation leads. This position offers an excellent opportunity for a creative and results-oriented professional to make a significant impact in a fast-paced, client-focused environment. The role is remote, providing flexibility while maintaining a focus on delivering measurable results in lead generation and brand visibility.

Qualifications The ideal candidate should possess a minimum of 2+ years of experience in social media management, organic lead generation, or community management. Prior experience in consulting or service-based industries is considered a plus.

Exceptional written English and interpersonal skills are essential, with the ability to conduct helpful and engaging direct message outreach. A solid understanding of content distribution, social engagement strategies, and basic analytics is required.



Proficiency with major social media platforms such as LinkedIn, Instagram, Facebook, YouTube, Reddit, and Quora is necessary, along with familiarity with scheduling tools like Buffer, Hootsuite, or Later.

Competence in design tools such as Canva or Figma and CRM systems is also important. The candidate should be self-motivated, highly organized, target-driven, and capable of prompt follow-up to maximize lead conversion.

Responsibilities

- Digital Marketing & Content Execution
- Plan, create, and publish engaging content regularly across social platforms including LinkedIn, Instagram, Facebook, YouTube/Shorts/Reels, Reddit, Quora, and other relevant forums.
- Write compelling marketing copy for social posts, promotional banners, short blogs, and video scripts to attract and inform prospective clients.
- Design visual content using tools like Canva, Figma, or basic video editing software to produce eye-catching daily social posts.
- Assist in organizing online events such as webinars, live streams, and Q&A; sessions, and promote these events across all channels to maximize attendance and engagement.
- Direct Outreach & Engagement (Prospecting)
- Identify and proactively engage potential clients within targeted online communities, forums, expat groups, and social media platforms.
- Respond promptly to comments, questions, and inquiries across all social channels to convert casual viewers into consultation leads.
- Initiate and manage direct message conversations with qualified prospects using approved, helpful, and compliant scripts to foster trust and interest.
- Monitor relevant hashtags, discussion threads,



and community groups to discover individuals actively seeking immigration advice or services.
- Content Amplification & Moderation
- Distribute educational content such as updates, guides, and success stories across targeted groups to generate inbound inquiries.
- Moderate live streams, webinars, and Q&A; sessions to capture and track high-intent leads in real-time, ensuring a professional and engaging experience.
- Stay informed about platform algorithm changes to adapt outreach strategies for maximum effectiveness and compliance.
- Lead Tracking & CRM Management
- Qualify inbound and outreach-generated leads by asking initial screening questions related to their immigration profile and needs.
- Accurately log all interactions and engagements within the CRM system, ensuring timely follow-ups and seamless handoffs to the sales or consulting team.

Benefits Joining Visa Master Canada offers an enriching opportunity to be part of a reputable organization committed to professional growth and development. We provide a flexible remote working setting that encourages innovation and creativity. Our competitive compensation package includes performance-based incentives, comprehensive health benefits, and opportunities for ongoing training and skill enhancement. Employees will also benefit from exposure to the immigration industry’s latest trends and best practices, working alongside a passionate team dedicated to client success. VMC fosters a collaborative and inclusive workplace culture, emphasizing transparency, respect, and continuous improvement.

Equal Opportunity

Visa Master Canada is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives and experiences drive innovation and excellence, and we encourage candidates from all backgrounds to apply and join our team.

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