Role Description:

The requirement is for a hands-on Digital / Performance / Growth Marketing Skilled with 8-12 years of Core Digital Marketing experience.

Pl find the JD: Managing the organisation’s end-to-end digital marketing; administering paid performance and digital marketing across platforms as well as organic marketing. The candidate should be able to plan, budget, strategise, collaborate with the creative and content team for execution, and work with the data team for post-campaign analyses. The role would include:

- Google Ads – Search, GDN, YouTube campaigns, keyword research
- Meta Facebook Ads – Lead Generation, audience insight, retargeting
- LinkedIn Campaigns - Lead generation using look alike audiences, sponsored content, Lead Form Ad, Sponsored InMail & text ads. Website demographics and Insight tag
- Corporate Website – Managing web desing agency team to manage corporate website, portals, blogs, etc.
- SEO, AEO, GEO – Improving website rankings through both On-page SEO and off-page SEO and also .
- Social Media Organic Plans and Campaigns
- Competition growth hacking
- • Managing Affiliate Marketing Partners - Verifying service specifications; negotiation; activation; validations, ROI
- Working with Creative and Content teams to constantly improve advertising collaterals
- Use feedback loop from team to tweak campaigns and improve ROI

Company Profile:

VCNow – an initiative of Unified Collaboration Services LLP is one of India’s largest organized, infrastructure based High Definition Video based Service Provider for Executive Education.

VCNow partners IIMA, IIMC, IIML, IIMI,



XLRI as Program Partners for Delivering various Executive Education Programs.

We are a Premium Program Partner of Choice for delivering High End, Academically Rigorous, Long Duration Executive Education through VCNow High quality Virtual Class Room Centers in 30 Cities as well as Direct to Desktop platform.

Our key differentiator is the high quality of service and experience we deliver through our unique infrastructure and technology both at the Studio end where the faculty teaches and at the Virtual Classroom where the Participants Learn. (We can provide references about the same)

VCNow also provides Managed Video Conference services to top 200 Enterprises includingWebinars, Virtual Events, Virtual Consumer Connects, through its unique cloud based VC platform delivered on ground platform through VCNow Centers

VCNow has 62 Virtual Class Room Centers in 24 Cities covering most state capitals.

VCNow’s Leadership & team possess over a decade of expertise in setting up and managing end-to-end Executive Education based Virtual Class room as well as Enterprise Video Conferencing and Collaboration Services. The team has been managing Executive Education based Virtual Classroom business since 2004 with premier institutions.

VCNow has developed significant Intellectual Property, processes, experience and expertise in managing the business.

Over 200 Major Corporate houses including the likes of ICICI Bank, NSE, Cipla, HUL, Quantum, Alkem, HDFC, Tata Motors, ZYDUS, and host of others are regularly availing the services of VCNow managed VC on a Pan India Scale.

📌 Digital Marketing Manager (Navi Mumbai)
🏢 VCNow by Unified Collaboration Services
📍 Navi Mumbai